Swipe Files - 📂 How to get a shoutout from Joe Rogan

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Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

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This is a story of influencing influencers.

Cody Wittick - Influencer Marketing @Cody_Wittick Would anyone like to be mentioned by the @joerogan Experience? 🙋🙋‍♂️ How about 3 times? & For FREE 😱 Our client, MonkeyFeet, was just mentioned for the third time last week. No sponsor. No pre/mid-roll script. Just organically loves the product. So, how'd this happen?🧵 pic.twitter.com/oigPwzgtyr August 11th 2021 9 Retweets 83 Likes

The product Joe Rogan organically mentioned 3 times is called MonkeyFeet.

MonkeyFeet is a client of Kynship, which Cody co-founded.

So how did they get Joe Rogan to talk about MonkeyFeet?

They didn't.

Long-story-short... Kynship tried to give their product to Instagramer Ben Patrick, AKA @kneesovertoesguy, for free.

He refused, and instead bought the product himself.

Ben loved it so much that he began talking about it on his account and including it in all his training material.

And guess who follows Ben Patrick?

Yep, Joe Rogan.

And Joe bought MonkeyFeet based on Ben's recommendation.

This is a case study on the power of putting yourself out there.

Every action has second-order consequences.

And the more marketing you do, the more positive second-order consequences can occur for you.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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