Furlough Weekly - 🍓 Strawberry Fields Forever

DID YOU KNOW...

Google is all set to replace Universal Analytics with Google Analytics 4. On July 1st 2023 Universal Analytics properties will stop processing new hits and previous data will be stored for up to 6 months after that.
Why the switch?

Google Analytics 4 has been created specifically for the current privacy-centric internet generation. The previous version relies on independent sessions and cookies to transmit data behind metrics whereas Analytics 4 operates across platform without storing IP addresses, cookies and other event-based data models.
What to do next:

While Google recommends you make the switch ASAP, a logical start starting point would be to make an audit of your current analytics setup.
Identify what solutions you require for your current setup and take the steps needed to make the switch.

IN THIS WEEK'S EDITION:

  • Introducing our latest community member NFT graphic!
  • Reddit for research?
  • From debt to venture capitalist...
  • Strawberry Fields Forever.
  • Roundup.

INTRODUCING OUR LATEST COMMUNITY MEMBER NFT GRAPHIC

If you haven't heard of him, where have you been?

Business development specialist and entrepreneur, Gensen is passionate about helping entrepreneurs reach their full potential!

Fun facts:

  • Always available for a 15 minute chat.
  • Always delivers value upfront.


These traits have put him in some fantastic positions, including spearheading business development at Kings Of Neon.

We're stoked to release this NFT graphic of Gensen. His energy and zest for life lights up every room!


Keep doing you Gensen!

P.S. Our designers are currently working on more community member NFTs so stay tuned: You could be next!

REDDIT FOR RESEARCH?

This week in the Startup Booster session we met with Yapple from Olwi.

At an astonishing 7 months young, Olwi is still in prototype form but offers an impressive amount of functionality for its age! Olwi uses Reddit as a tool for marketing research. With the ability to refinine down better than Reddits own search functions, Olwi allows the user to search in posts and comments, research competitors in specific reddit communities, and track your brand health, all while providing a user-friendly experience.

Because Olwi is still in the prototype phase there are a variety of paths they can take moving forward. Let’s get into it!

From a business perspective:

  • There are a lack of use cases currently BUT that’s only because they are still in the prototype phase. There is a niche use case for specifically marketing research and for marketing agencies to use Olwi for research purposes. It was suggested to bring this product to marketing agencies to introduce Olwi to their clients.
  • Ultimately the tool needs a lot more feedback to iterate and improve to get to the point of being useful. It was suggested to engage with folks who have a marketing background to discuss their needs, while understanding the data you have available from Reddit, and then meeting in the middle to solve marketing problems with the information from Reddit.

From a marketing perspective:

  • Moving forward the marketing and business side of Olwi should be the focus. If the target audience is a marketing researcher then that needs to be better communicated and the pitch needs to be organized in a way that is meaningful to a marketing team.
  • The tool was developed without a thorough understanding of marketing and that is visible throughout the product BUT the product is really great for only 7 months old!

A variety of suggestions were made as to next steps and a way forward for Olwi in terms of functionality of the tool and what the tool could offer in the future.

A way forward:

  • Ability for Olwi to self-automate and set up a schedule to deliver certain results and queries on a regular basis and then format those results into a digestible excel report for the user and their clients.
  • Ability for Olwi to remember previous queries and auto-generate and suggest newer, refined queries that are related.
  • Ability for users to provide feedback on the Owli query results, and then using AI, Owli would provide suggestions to refine the query.
  • Ability for Owli to segregate the reporting aspect and run 10 reports for 10 different clients, so the user can pass the cost along to the marketing agency.
  • A way to measure the net promotive score on Reddit.


Try out Olwi at https://olwi.xyz/ today and provide your feedback!

ADD NEXT WEEK'S EVENT TO CALENDAR

FROM DEBT TO VENTURE CAPITALIST

We had a blast at this weeks Rapid Remote Networking Session!

For those of you who don't know these sessions are to facilitate new, thriving relationships within our community, so you can continue to reach your goals through collaboration.


We asked attendees the following questions in the session:

  • Who you are.
  • What you do.
  • What you are looking for.

Story Highlight:

  • Rai, a finance specialist, shared his story of going into debt then recovering and building his own wealth management portfolio within a year
  • He now owns and operates two companies
  • If you want to get started in finance Rai recommends the book: "The Theory of Money and Credit" by Ludwig Von Mises.

Stay tuned for the next Rapid Remote Speed Networking Session. We will be announcing the date over on our Discord.

STRAWBERRY FIELDS FOREVER

How often do you buy fruits or vegetables at the supermarket?

Have you ever considered how those produce items we're grown, shipped, and stocked in that specific store?

Just last week we got an inside look into one of California's largest Strawberry nurseries during our Brand Audit session.


Cedar Point Nurseries
is looking to expand its current B2B business into the D2C market.

As a brand trusted by several national produce vendors, they face a unique set of challenges by going digital that we addressed during this session.


A quick recap for those who missed it:

Site: Needs to be redone to handle the demand of digital consumers and meet the requirements of a full-fledged e-commerce store.

SEO: Build out content that's relevant to their target audience and drive organic traffic

Google Ads: Implement a basic shopping strategy to lay the foundation for future scaling opportunities

Facebook Ads: Promote educational content & use retargeting efforts to target those unique visitors across social

Email Marketing: Has to set up all core automations to manage the backend customer journey & generate additional revenue + retain those customers.

"What I've realized is that I can't get all of this done myself... The next steps are to really build a team that can scale this to where we're looking to go." - Farmer Dave (Co-Owner, Cedar Point Nursery)

Want to witness the power of growth through collaboration?

Join us in the #Furlounge this Thursday @ 2 pm to listen in on some high-value insights!

If you're a brand looking to get your 2022 action plan, then send a message to one of the community managers in the Furlough discord to join the waitlist (Spots are LIMITED).

ADD NEXT WEEK'S EVENT TO CALENDAR

ROUND UP

Get ready to experience this weeks best bits from our community:

DESIGN Why you shouldn't use pure black on text backgrounds.

OPPORTUNITIES Into tech and NFTs? This one's for you!


MINDSET Why you should start time travelling, right now.


STAY UP TO DATE ON ALL OUR EVENTS BY ADDING OUR CALENDAR!

Flagship sessions are held at 2PM Eastern Standard Time (7PM UTC)

ADD NEXT WEEK'S EVENTS TO CALENDAR
Custom
Website
Discord
Blog
No longer want to receive these emails? {% unsubscribe %}.
{{ organization.name }} {{ organization.full_address }}






This email was sent to you
why did I get this?    unsubscribe from this list    update subscription preferences
Furlough · 7840 SW 21st Ter · Miami, FL 33155-6545 · USA

Older messages

🥶 Fake news...

Monday, March 28, 2022

ONE TIME FLINGS - GOOD OR BAD? 👀 When it comes to ecommerce the love needs to last. Brands need to encourage customers to keep coming back for more! A one time purchase is simply not enough to keep

Emerge 🔐

Monday, March 21, 2022

WHAT MARKETERS NEED TO KNOW ABOUT THE EMERGING PRODUCER ECONOMY. A producer economy refers to content creators creating their own media brands. Effectively transitioning away from mainstream social

Comeback Kid 🚀

Monday, March 14, 2022

LOVE THEM OR HATE THEM, OR WEAR THEM IN SPORT MODE... CROCS ARE THE COMEBACK KID In 2016, if you typed “Crocs” into Google, the word “memes” was the 3rd most common word associated with the brand.

🏹 Fatal

Monday, March 7, 2022

DO YOU HAVE PLANS ON MARCH 23-25? You do now! The Festival of Marketing is THE event for ambitious marketers. Holding its first event in 2013 the festival has undergone changes in recent years due to

Bootlegging 🥾

Tuesday, March 1, 2022

This one is gem heavy... 📅 [DEC 13, 2021] Bootlegging is cool. Ever wondered what happens when the metaverse collides with mega fashion conglomerates? Are sales of branded digital items legal if the

Jul 4: 888’s debt sale hits trouble

Monday, July 4, 2022

888 debt sale struggle, Las Vegas analyst updates, the shares week, startup focus - Sports Gambling Guides +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Defining Success

Monday, July 4, 2022

Clarify your desired outcomes to avoid trouble. Pragmatic Consulting Club Pragmatic Consulting Club Defining Success By Danilo Kreimer – 04 Jul 2022 – View online → Seneca famously said, “If one does

Brits set for summer of air travel chaos

Monday, July 4, 2022

.... and US stock markets suffers worst start to the year in over 50 years View this email in your browser 4th July 2022 Bite-sized business news from the UK and beyond Good morning Would you sign up

How Rob Dyrdek quietly built a $400m empire

Monday, July 4, 2022

In 2016, investors were still calling the ex-pro skateboarder "uninvestable" - as if that would hold down a guy with over 20 world records. Trends You know Rob Dyrdek the skateboarder, maybe

+21% in paid account upgrades (easy)

Monday, July 4, 2022

Today's hack +21% in paid account upgrades (easy) Ecwid saw a 21.3% lift in successful paid account upgrades. How? 1. By clarifying their progress bar = adding text below icons. 2. By showing 15%

Screw it! Just DIY🛠️

Monday, July 4, 2022

Lenskart gets bigger, ONDC challenges Amazon, FSSAI certified Paan ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Oops, we did it: TikTok

Monday, July 4, 2022

Also in today's edition: Billionaire wealth dwindles; The great crypto hedge fund collapse; BNPL down rounds; A coffee brawl is brewing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

5 Interesting Learnings from Zendesk at $1.6 Billion in ARR; Plus Weekly SaaS News and Updates

Sunday, July 3, 2022

The latest SaaStr articles and Cloud news To view this email as a web page, click here saastr weekly Hey SaaStr Community, There are a lot of “VC-isms”, and one you hear a bit is The Clear Path.

6 Lead Myths Most Agency Owners Believe

Sunday, July 3, 2022

I don't know about you but I want to build my life on the truth. Too agencies let themselves be persuaded by lies. Here are 6 nasty ones that will kill your agency's earning potential: 1 - 👎

You entered our giveaway but not the app! 📱

Sunday, July 3, 2022

The clock is ticking. You still have time to download Q.ai to confirm your entry. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌