How to actually bring products to market

Customers Rarely Care

I saw this tweet by Aaron Levie earlier this week and thought he hit the nail on the head. Customers rarely care about how unique your product is. All they care about is that it solves a problem for them. What problem are you solving?

5 Ways To Boost Your Career

Here's a mind-blowing stat: 72% of tech workers want to explore a new opportunity next year. The top reason for changing careers is the lack of career progression. As things change from moving to remote work, so does how we think about career paths. Here are some thoughts on boosting your career in 2022 and beyond.

The Magic SaaS Number

Back in 2005, SaaS represented only 10% of all software-related venture capital investments. Things have changed quite a bit since then. I enjoyed this read about how VCs evaluate SaaS opportunities differently over time.  

How To Bring Fintech Products to Market

Rohit Mittal tweeted about how to bring fintech products to market at lightning speed. But I think this thread applies to many startups, regardless of industry. In short: Break problems down to their simplest form, and it'll help you move faster as you build your company. 

Anyone < Everyone

One of the biggest challenges if you're a software engineer is building products for people who aren't like you. It's important to find a core audience, but sometimes serving the greatest number of people helps you simplify product development. WhatsApp is a good example. 

The Marketing Strategy That Will Make You Happier

If you prefer to build things instead of talk about them, you're probably not a fan of marketing. But it is an inevitable part of scaling a product. This is a good recap of one person's marketing experiments over the past few years. I appreciate his thoughtful explanation of what did and didn't work. 

The Fake LinkedIn Profile

One of the most exciting things in tech is the growing emergence of fake news and social media profiles. It can be surprisingly hard to figure out what's real and what isn't. But the ability to discern the difference will be important in the coming years. This will make you think differently about what's real and what isn't. 

Ways To Expand Your SaaS Business

This is one of the best reads I've found recently on thinking strategically about scaling your SaaS business. Of course, the market will always reward growth. But how you think about growth makes a big difference. It's less of a crapshoot and more of a calculated game. This article explains how.