Here's how GaryV creates 75 pieces of SM content EVERY WEEK

Introducing:

The Powerhouse Content Strategy

Here's how to create 75 pieces of Social Media content EVERY WEEK in a few hours!

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Last year I had an agency with multiple clients

We had offers from social media management, creative curation, paid media, content curation and so much more

We quickly realized that the work that had to be done for sustaining each client with virtually the same.

The skeleton system could be copied and pasted and filled out according to each brand

Here was the scenario:

We knew content was king

We had to

> Post blogs

> Post on pinterest

> Post on twitter

> Post on Instagram

> Post on Youtube

For each brand on average to ensure we were getting the highest exposure.

It was getting to an unbearable point so my team and I quickly started noticing trends on how we can simplify this.

That 1 blog that we created can be used to create

> Twitter content

> Instagram content

> Pinterest content

But this still wasnt good enough -> 1 blog a week wasn't powerful enough --

Instead of coming up with all these new forms of content, we decided to make a content schedule

A schedule that each week would be all about 1 specific topic.

EXAMPLE

WEEK 1: Conversion Rate Optimization

We would create 1 large piece of content on YOUTUBE or PODCASTS

This heavy piece of content would be broken down into digestible value content pieces for other social media

(P.S YOU DON'T NEED TO POST ON EVERYTHING FROM THE IMAGES BELOW, YOU CAN MANIPULATE THIS FOR YOUR OWN LIKING )

That one long video helped create 3 blogs, forum posts, quora answers, etc

That same video also helped us create twitter content, Instagram content for images (carousel, value images) and Instagram clips, as well as tweets

That one piece of content now gave up 75 pieces of auxiliary content for everything else.This is how we create an efficient social media marketing strategy

Now how can you implement this?

As a brand, you want to be known as the authority of your niche - to be an authority you must show expert knowledge and be congruent with your brand tone

A great way to do so is to educate your audience. Let's say you sell football (soccer) equipment and you are a sustainable brand - you understand that content is king - here's how you will leverage the POWERHOUSE CONTENT STRATEGY

If your brand is sustainable and growing month over month, then you want to increase your reach online socially to build trust, and credibility and get them to act as other sources of revenue without having to pay for the acquisition costs.

> Create a content schedule based on weeks - each week, you have one main theme

> Figure out a long-form of content you can create - this can be a Youtube video for a lesson on training tips to do with your product

> Post the video and take the clips for 3 Instagram posts - take the clips and create 4 Instagram image posts

> Take those clips and make multiple tik toks out of them

The beauty about this method is you don't have to do everything from the image above

You can pick and choose what you want to post on - this method just helps you do it efficiently

E.x if you have a beauty brand, you would want to leverage Pinterest!

Reader —

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Here's how GaryV creates 75 pieces of SM content EVERY WEEK

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