Here's how GaryV creates 75 pieces of SM content EVERY WEEK

Introducing:

The Powerhouse Content Strategy

Here's how to create 75 pieces of Social Media content EVERY WEEK in a few hours!

You should save this!

Last year I had an agency with multiple clients

We had offers from social media management, creative curation, paid media, content curation and so much more

We quickly realized that the work that had to be done for sustaining each client with virtually the same.

The skeleton system could be copied and pasted and filled out according to each brand

Here was the scenario:

We knew content was king

We had to

> Post blogs

> Post on pinterest

> Post on twitter

> Post on Instagram

> Post on Youtube

For each brand on average to ensure we were getting the highest exposure.

It was getting to an unbearable point so my team and I quickly started noticing trends on how we can simplify this.

That 1 blog that we created can be used to create

> Twitter content

> Instagram content

> Pinterest content

But this still wasnt good enough -> 1 blog a week wasn't powerful enough --

Instead of coming up with all these new forms of content, we decided to make a content schedule

A schedule that each week would be all about 1 specific topic.

EXAMPLE

WEEK 1: Conversion Rate Optimization

We would create 1 large piece of content on YOUTUBE or PODCASTS

This heavy piece of content would be broken down into digestible value content pieces for other social media

(P.S YOU DON'T NEED TO POST ON EVERYTHING FROM THE IMAGES BELOW, YOU CAN MANIPULATE THIS FOR YOUR OWN LIKING )

That one long video helped create 3 blogs, forum posts, quora answers, etc

That same video also helped us create twitter content, Instagram content for images (carousel, value images) and Instagram clips, as well as tweets

That one piece of content now gave up 75 pieces of auxiliary content for everything else.This is how we create an efficient social media marketing strategy

Now how can you implement this?

As a brand, you want to be known as the authority of your niche - to be an authority you must show expert knowledge and be congruent with your brand tone

A great way to do so is to educate your audience. Let's say you sell football (soccer) equipment and you are a sustainable brand - you understand that content is king - here's how you will leverage the POWERHOUSE CONTENT STRATEGY

If your brand is sustainable and growing month over month, then you want to increase your reach online socially to build trust, and credibility and get them to act as other sources of revenue without having to pay for the acquisition costs.

> Create a content schedule based on weeks - each week, you have one main theme

> Figure out a long-form of content you can create - this can be a Youtube video for a lesson on training tips to do with your product

> Post the video and take the clips for 3 Instagram posts - take the clips and create 4 Instagram image posts

> Take those clips and make multiple tik toks out of them

The beauty about this method is you don't have to do everything from the image above

You can pick and choose what you want to post on - this method just helps you do it efficiently

E.x if you have a beauty brand, you would want to leverage Pinterest!

Reader —

Want more marketing strategies and breakdowns like this?

This entire strategy was copied and pasted from our Marketers Utopia

There are over 3333+ other strategies like this inside

This is the content you're missing out on every single day

Want access? Then click the link

JOIN UTOPIA MEMBERSHIP

JOIN UTOPIA NOW

No longer want to receive these emails? Unsubscribe.
The Utopia 1759 Britannia Rd E Mississauga, Ontario L4W 2A3

The Powerhouse Content Strategy digestible value content pieces social media management conversion rate optimization other social media football soccer equipment one main theme multiple tik toks social media content one long video

Here's how GaryV creates 75 pieces of SM content EVERY WEEK

Key phrases

Older messages

Reader, here's how a PC game taught us more than 12 years in school

The day you’ve been waiting for is finally here...

March 11th | Save the Date

Here's how I built a 7-figure business using FREE traffic

Reader, how to make your agency stand out from the competition?

You Might Also Like

Convincing loyal customers of a competitor

👀 The MF Who Ruined Search

Diamonds are not forever

🔍 Short Form Vid Structure & Landing Page Tactics

So, about my last email

Witness the AI power for yourself: Join our training LIVE!

Jons Growth Journal Issue #3 - why I'm avoiding short form content, side hustle updates, YouTube Channnel

Alternative to Google Traffic?

Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend

♦️ Why your brand needs an enemy to grow faster (and how to choose one)