Shopify Dispatch

Issue #341 - April 6th, 2022

Full video: More organic traffic without fighting for rankings - A Shopify Meetup

Ilana Davis shares her presentation about growing organic traffic with search enhancements like Rich Results.

She'd done a great job of simplifying a confusing and complex topic.

Understand the Value of Your Customers with Predicted Spend Tier

Shopify buried this feature in their customer segmentation update but Melissa Spadafora has now written a little more details on how Shopify is predicting customer values.

If you dig into the docs for it it's basically RFM along with a comparison of their AOV (which is odd because RFM can do that automatically).

Segment your customers automatically with RFM

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

"Tamales for sell. Tamales."

Measure and track customer behavior to find your successful experiments

Measuring cohort membership

End of the quarter backup time

Eric Davis

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