Weekender: Coke promotes new pixel-flavored cola with Fortnite island

 
 

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April 8 - Advertisers shift strategies as cookie deprecation looms | Logitech seeks to empower creators

Friday, April 8, 2022

Campaign Trail: Logitech for Creators fosters community in debut brand platform; Tito's Vodka distills AR packaging to mark 25th birthday; Google is ready to test Topics, but advertisers remain

April 7 - Lego, Epic Games plot metaverse space for kids | Amazon, Walmart, Target lead retail media

Thursday, April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M; Skullcandy keys into music, self-expression in yearlong social push; Lululemon taps Nike vet, Adidas exec for senior leadership

April 6 - Cracker Jack emphasizes women's sports with Cracker Jill bags | Gaming strategies level up

Wednesday, April 6, 2022

Brands ramp up gaming marketing but still lag consumers; How ethnic e-grocers are turning up the heat on shoppable recipes; Podcast advertising prospers but needs solutions to reach full potential View

April 5 - Adidas's personality-based metaverse avatars | Chipotle lets Roblox players roll virtual food into real meals

Tuesday, April 5, 2022

Chipotle lets Roblox players roll virtual burritos into real food; 80% of CMOs turn to agencies for TV strategies amid streaming shift; Podcast advertising prospers but needs solutions to reach full

April 4 - Coke gives gamers a taste of pixels | Miller Lite flavors March Madness

Monday, April 4, 2022

Miller Lite emphasizes taste with beer flavor drops; With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century; Colgate trials tech for real-time ad testing to drive

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