Priory of password sharers, Postman and its 20M users, Mutiny raises $50M, and more...

Apr 21

👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

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Into the Twitterverse 🐦🌌

BREAKING NEWS! Secret society of illicit password sharers takes down subscription megacorp 😰
Netflix announced its latest earnings reporting degrowth of 200k over Q1 and (predicted) 2m next quarter. To blame? The Priory of Password Sharers. A secretive society of everyday Americans and their sinister plans to save $9.99.
The Wall Street Journal @WSJ
Breaking: Netflix lost 200,000 global subscribers in the first quarter and expects to lose 2 million more this spring. Shares fell 17% after hours. on.wsj.com/3jQEq0f
April 19th 2022
303 Retweets824 Likes
75% 🤯
Postman’s market share in the global developer base of 27m developers
Postman @getpostman
Today, we’re excited to announce an incredible milestone: Postman now has more than 20 million users worldwide. Postman Co-founder and CEO @a85 shares his thanks to our community and reveals what we’re building to empower an API-first world: blog.postman.com/celebrating-20…
April 19th 2022
36 Retweets104 Likes

The latest PLG “for dummies” release by Elena Verna 🚀
A must-read thread for all those trying to setup product-led sales.
Yann @yann_sarfati
The new norm, thanks @ElenaVerna 🙏
April 19th 2022
2 Retweets7 Likes

🔎 The PLG hunt

Announcing: Mutiny 🔥
Mutiny’s fully guided AI system can learn from a company’s online data and provide marketers with segment-specific recommendations to drive revenue. Mutiny recommends segments for personalization and also shows users how others have personalized for that segment.
Mutiny @mutinycorp
Bye bye wasted marketing spend! Announcing our $50M Series B co-led by Tiger Global and Insight Partners, to help companies turn wasted marketing spend into revenue. Read how the fastest-growing companies in the world use Mutiny to grow revenue: techcrunch.com/2022/04/20/mut…
April 20th 2022
8 Retweets24 Likes
They announced their Series B round this week - led by Insight Partners and Tiger Global.
Which hot and upcoming PLG company are you most excited about? 👇🏻

Growth Stories 🚀

Blazing fast user-testing brought to you by Maze ⚡️

This week, we look under the hood of the PLG engine that powered Maze to a customer base of 40,000+ brands. 👇

Top of the Lyne

Every interface [is a /needs] Maze

The April edition of our referral program is live and some of you have already crossed the milestone! 🔥. Are you late to the party? Generate your own unique shareable link here: Share the link to your network in exchange for some ✨ top-of-the-lyne ✨ rewards…

Nerding out on PLG 🤓📚

In conversation with the VP of Growth at Replit 🎙

Patrick Coleman on converting a market into revenue, mental models, GTM techniques, and more 👇

🌞 Patrick Coleman: Replit, VP of Growth

By Market-to-Revenue.com

Podcast episode

Some housekeeping…

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