Messages
9/23/2023
17 : 4
How to Make Your Content Stand Out When Everyone is Using AI
The other day I was at a conference, and I met a lady named Erika. She told me how in her daughter's class 3 students failed because they submitted an essay written by ChatGPT. And the reason the
9/21/2023
21 : 4
Will I see you next week?
Our Virtual Summit about Marketing and AI is next week! We'll be broadcasting our sessions starting on September 26. Tuesday and Wednesday are free, but you can only access the conference platform
9/20/2023
13 : 24
Keyword strategy in the AI age
As more and more sites are producing AI-assisted content that targets the same keywords, Google will have to differentiate somehow. We know content quality will play a huge role, as Google puts
9/19/2023
12 : 14
The biggest opportunity in SEO
So, check this out... everyone thinks of SEO as ranking on Google. But at my ad agency, we've gotten 2 clients in the last 30 days from ChatGPT. That may not seem like a lot, but we don't work
9/17/2023
13 : 34
This tool will improve your TikTok ads
It's no secret that TikTok is a lucrative advertising channel. But did you know that TikTok has a platform-specific Keyword Insights tool to help you find trending keywords? You can narrow your
9/17/2023
13 : 4
Secure your spot before it’s too late
Have you registered for our AI Summit yet? September 26 will be here before you know it! Featuring three days' worth of futuristic marketing insights from renowned industry experts, this is a must-
9/17/2023
12 : 15
You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture.
With AI, at least in marketing, everyone talks about how you can now create content with ease. But the cost of creating content is so affordable (it was even before ChatGPT came out)... There's
9/12/2023
12 : 14
16 Free SEO Tools to Use by The End of the Year
There are a lot of tools you can use to get higher rankings and more traffic. Some are free, while others cost money. But before the year ends check out these 16 tools. They are free and you can do a
9/9/2023
14 : 44
Project Magi – Google's Making Big Changes to Search
I've talked a bit about this in the past, but Google isn't trying to stop with Bard. They are trying to go above and beyond and predict what you want. They have an internal project called
9/7/2023
17 : 54
Polish your paid ads for the holidays
Can your paid ads beat out the millions of competitors you're about to face as the holiday shopping season begins? Black Friday is one of the most competitive times of the year for advertisers. Now
9/6/2023
13 : 54
How Barbie beat Oppenheimer
Both Oppenheimer and Barbie were major blockbusters. But Barbie blew Oppenheimer out of the water. How? The hot-pink diva had the perfect mix of marketing and timing on her side. Both movies hit
9/5/2023
12 : 14
A Simple Way to Find More Keyword Ideas
So you already know about Google Suggest. Tools like Answer the Public use it to come up with more keyword ideas for you. But a lot of people use Google Suggest. Did you know you can do a similar thing
9/2/2023
15 : 34
Surprising AI Strategies You Haven't Considered Yet
You already know about ChatGPT. You probably already know about Bard as well. But there is more to AI than just using it to create a blog post or an image. Here are some surprising AI strategies you
8/31/2023
18 : 14
AI Summit registration prices increases tomorrow
Like it or hate it, AI is going to have an impact on how we do business going forward. The more you know about it, the more confidence you will gain in your ability to thrive in the AI era. I've
8/29/2023
12 : 14
Category and Tag Pages: To Index or NoIndex and Why?
If you have a blog, you have category org tag pages. But do you keep them indexed or do you have search engines ignore those pages? Because having unnecessary pages indexed can actually hurt your
8/26/2023
17 : 54
11 Strategies To Help You Creatively Grow Brand Awareness
There are a lot of strategies you can use to grow your brand awareness. But the real question is, which ones work? And which ones aren't as competitive? Here are 11 strategies that will creatively
8/22/2023
12 : 14
Check out how much your homepage affects your SEO
At my ad agency, we started to analyzing how a homepage impacts search rankings. We specifically started to analyze homepage copy and redesigns and it's impact on SEO. Check out what we learned.
8/19/2023
15 : 34
SEO Techniques to Boost Organic Traffic
There are a lot of techniques you can use to boost your organic traffic. Some work really well and some aren't as effective. And over the years I've tested 100s of different techniques... here
8/17/2023
23 : 54
Create irresistible holiday email campaigns
The time for pumpkin spice lattes is near, which means you need to step up your marketing efforts for this year's holiday shopping season! That's why I'd like to invite you to episode 3 of
8/15/2023
12 : 14
How to Determine the Best Content Length for SEO
If you go back to 2014 on average it took 2 hours and 24 minutes to write a blog post. Fast forward to 2022, it started taking 4 hours and 10 minutes. So why the big time increase? It's because