Neil Patel - How Barbie beat Oppenheimer

Both Oppenheimer and Barbie were major blockbusters. But Barbie blew Oppenheimer out of the water.

How?

The hot-pink diva had the perfect mix of marketing and timing on her side.

Both movies hit theaters on July 21. Students were on summer break. There was a nationwide heat wave and families were looking for air-conditioned activities.

And with a reported $150 million marketing budget, Barbie had some brilliantly innovative campaigns supporting its release.

Look at how Google changed when you searched for Margot Robbie in late July:

Having great content isn’t enough. You need to know how to connect with your audience and when they are most receptive to your offer.

My agency can help you figure this out. You can schedule a call with them here.​

Cheers,

Neil Patel

PS: Speaking of timing—it’s time to check how our paid campaigns are performing! Do it now with my free Ads Grader!​

PSS: Come join the AI-themed virtual event everyone is attending on September 26-28 for more marketing tips. Register now for our Summit!​

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