Neil Patel - Keyword strategy in the AI age

As more and more sites are producing AI-assisted content that targets the same keywords, Google will have to differentiate somehow.

We know content quality will play a huge role, as Google puts emphasis on Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T).

But two other important factors will be high-value backlinks and prioritizing your keywords wisely.

If you have limited content marketing resources, I suggest you focus your efforts on keywords that offer the most return on investment (ROI).​

In my experience, this often means concentrating on bottom-of-funnel, transactional keywords that lead to sales and conversions.

My ad agency specializes in creating content that appeals to Google and your human audience.

​Set up a call to see how we can AI-proof your SEO strategy.​
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Cheers,

Neil Patel

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PS: Another good marketing strategy in the AI era is to combine organic and paid search. Ensure your paid ads are performing well with my free Ads Grader tool!​

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PS2: Our AI Summit is in full swing. You can still sign up for it by clicking here—and get lifetime access to the recordings afterwards!

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