Messages
5/12/2023
18 : 24
The smartest marketers around
The thing is, affiliate marketers are often the smartest marketers around. They have some awesome tactics that businesses should learn from and use right away. I call them low-hanging fruits. Small
5/12/2023
7 : 4
Affiliate Marketing Shortcuts
The thing is, affiliate marketers are often the smartest marketers around. They have some awesome tactics that businesses should learn from and use right away. I call them low-hanging fruits. Small
5/9/2023
12 : 14
Google Search Hacks: The Ultimate Google Algorithm Cheat Sheet
There are a lot of Google algorithm updates. Most of them are minor and aren't too relevant to talk about. But if you go back in time to Penguin and Panda (Google update names) to more current ones
5/6/2023
17 : 24
The Power of AI: Discovering Its True Capabilities
The HubSpot CMO, Zapier CMO, and I dive deep into AI. In this interview, we go over the true capabilities of AI as it relates to search and we talk about unique business approaches that allow you to
5/4/2023
22 : 14
Does your marketing work?
Are you spending your high-value resources (time, money, people, etc.) on low-value marketing tactics and seeing below-than-expected results? Maybe you are not getting your money's worth on paid
5/2/2023
12 : 14
Top 7 Disadvantages of Using AI in Digital Marketing
By no means am I saying you shouldn't use AI, but it does create issues. And these aren't just issues you can sweep under a rug and ignore. Before you use AI in your marketing, check out these
4/29/2023
16 : 54
Revolutionizing Marketing with AI: The Future is Here
Everyone has their own thoughts on how search and marketing are going to change because of AI. The HubSpot CMO, Zapier CMO, and I debate AI and how it's going to change. We have different thoughts,
4/27/2023
15 : 4
Marketing is like investing...
Diversifying your marketing is just as important as it is with your financial investments. Several businesses mistakenly rely on one channel - like social media or referrals. But one simple algorithm
4/25/2023
12 : 14
Here's how to get more out of your Google Ads
I'm not good at most things, but one thing I've learned really well is Google marketing. From both an organic and paid perspective, I've spent the last 20-plus years learning and optimizing
4/24/2023
14 : 4
Next Live Webinar: Proven Tactics from Our Clients
What better way to learn than to see what's worked for others and replicate it? Many of you requested it, and we are now going to deliver. In a live session, the leadership team on both my
4/22/2023
16 : 24
Mind-Blowing Marketing Experiments
I've had a lot of fun as a marketer over the years. Some of the things I've tested worked out really well and others didn't. Here are some mind-blowing marketing experiments I've run in
4/20/2023
18 : 4
Proven tactics from our most successful clients
What better way to learn than to see what's worked for others and replicate it? Many of you requested it, and we are now going to deliver. In a live session, the leadership team on both my
4/19/2023
6 : 34
Honest facts
I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new page. CRO: As a general rule of
4/19/2023
5 : 24
Project Magi: Google is Making a Major Change to Search
Google is making some huge changes to its search engine. According to the New York Times, Google has 160 engineers working on "Project Magi". One of the changes that will be coming out in the
4/11/2023
12 : 14
How Updating Your Old Content Can Help With Your Rankings
I've talked about this time and time again. It's literally one of the biggest reasons Wikipedia ranks for almost every term out there. Just do a search for anything and you'll see them.
4/8/2023
15 : 34
Future-Proof Your Content Strategy in the Age of AI
AI is changing content. But relying on AI on write all of your content is a strategy that won't work. And ignoring AI and writing all your content manually is a big mistake as well. In essence
4/7/2023
19 : 4
Instant ad analysis that drives conversions
If you could find out exactly where your ad campaigns are falling short in 60 seconds, would you do it? Of course, you would. Tweaking and tending to your ads is difficult and labor-intensive. Our free
4/6/2023
21 : 45
Exclusive link to try my new tool
Not sure if you're spending too much on Google Ads? Here's one way to find out in roughly 60 seconds: Try our new Ads Grader tool for free — here. We analyze 8 key dimensions inside your ad
4/6/2023
19 : 4
How to build an eCommerce Empire
“How can I take my online store to the next level?” If you're asking that question, then my next webinar is for you. Join me and my team for a live webinar on Tuesday, April 11 at 8 am PST:
4/6/2023
0 : 5
Brand new ads grader tool (try it free)
Did you know that, accordingly to Wordstream (2021), only 10% of paid advertisers optimize their accounts weekly? I think I know why. Open up Google Ads— there are literally thousands of options.