The Power of AI: Discovering Its True Capabilities
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Does your marketing work?
Thursday, May 4, 2023
Are you spending your high-value resources (time, money, people, etc.) on low-value marketing tactics and seeing below-than-expected results? Maybe you are not getting your money's worth on paid
Top 7 Disadvantages of Using AI in Digital Marketing
Tuesday, May 2, 2023
By no means am I saying you shouldn't use AI, but it does create issues. And these aren't just issues you can sweep under a rug and ignore. Before you use AI in your marketing, check out these
Revolutionizing Marketing with AI: The Future is Here
Saturday, April 29, 2023
Everyone has their own thoughts on how search and marketing are going to change because of AI. The HubSpot CMO, Zapier CMO, and I debate AI and how it's going to change. We have different thoughts,
Marketing is like investing...
Thursday, April 27, 2023
Diversifying your marketing is just as important as it is with your financial investments. Several businesses mistakenly rely on one channel - like social media or referrals. But one simple algorithm
Here's how to get more out of your Google Ads
Tuesday, April 25, 2023
I'm not good at most things, but one thing I've learned really well is Google marketing. From both an organic and paid perspective, I've spent the last 20-plus years learning and optimizing
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