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9/4/2021
18 : 4
Weekender: Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
Signup | Forward Marketing Dive Weekender Sept. 4, 2021 | A roundup of this week's most read stories Columbia Business School Executive Education BROUGHT TO YOU BY — Columbia Business School
9/3/2021
14 : 44
Sept. 3 - Denny's cooks pancake pun into NIL deal | Facebook bets on fantasy gaming
Facebook deepens its gaming bet with new Fantasy Games; Jersey Mike's teams with FanHub on in-app college football trivia games; Snapchat eyes marketers with social listening tool to track trends
9/2/2021
15 : 14
Sept. 2 - Buffalo Wild Wings gauges crowd sentiment with AI | Hyundai, Vans head to metaverse via Roblox
Hyundai, Vans design Roblox experiences to connect through the metaverse; Chipotle gamifies loyalty program with extra perks; How Mars measures the emotional impact of video ads using AI tech View
9/1/2021
15 : 14
Sept. 1 - How Mars measures emotions with AI | Lucky Charms album serenades consumers on digital
Lucky Charms drops album as General Mills embraces digital channels; Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers; Bed Bath & Beyond brand chief departs
8/31/2021
14 : 44
Aug. 31 - Tide teams with NFL for sustainability push | Nerds unlocks Dungeons & Dragons adventure
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure; WynnBet teams with Ben Affleck, Shaq as online sports betting heats up; AB InBev's Natural Light enters vodka category; Vizio
8/30/2021
15 : 14
Aug. 30 - Sweetgreen serves Naomi Osaka campaign for US Open | Slinky scouts new jingle
Slinky makes social media debut with search for new jingle; Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2; How McDonald's boosts mobile growth with Famous Orders
8/27/2021
14 : 54
Aug. 27 - Hasbro turns mansion into Nerf battleground | Sonos explores sounds of nature
Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad; Michelob Ultra supports gender equality in sports with $100M pledge; Sephora plans first campaign highlighting Black-owned
8/26/2021
14 : 54
Aug. 26 - Mtn Dew taps streetwear, grannies for Cheetos collab | Walmart unveils DSP with The Trade Desk
Walmart unveils cross-channel ad exchange built on first-party shopper data; TikTok partners with Shopify to pilot in-app shopping; 82% of advertisers apply brand values to media spending decisions,
8/25/2021
14 : 54
Aug. 25 - McDonald's shuffles CMO leadership | Coca-Cola incentivizes recycling with Lime rides
Coca-Cola serves free Lime rides to encourage recycling plastic bottles; Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle; Can agencies adapt as the future of work takes
8/24/2021
15 : 14
Aug. 24 - Pepsi rouses football fans to stay home | Walmart to host back-to-school concerts
Walmart sends musicians home for back-to-school concerts, shoppable livestream; How QSR loyalty programs stack up in 2021; LG finds new recipe for kitchen experiences with media channels like Twitch;
8/23/2021
15 : 24
Aug. 23 - Taco Bell names Lil Nas X 'chief impact officer' | LG finds new recipe for kitchen experiences
LG finds new recipe for kitchen experiences with media channels like Twitch; How Discord aids brands' quest to engage fans around 'emergent culture'; Nordstrom debuts young adult ambassador
8/21/2021
18 : 4
Weekender: 45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds
Signup | Forward Marketing Dive Weekender Aug. 21, 2021 | A roundup of this week's most read stories SEMrush BROUGHT TO YOU BY — Semrush A Complete Toolkit for Backlink Analytics Find backlink
8/20/2021
14 : 54
Aug. 20 - Ram supports live music's cautious return | Brands tap into 'emergent culture' with Discord
How Discord aids brands' quest to engage fans around 'emergent culture'; American Eagle homes in on Twitch with new creator partnership; WWE expands digital footprint with John Cena-
8/19/2021
14 : 54
Aug. 19 - Walmart nearly doubles ad sales in Q2 | Dr Pepper launches loyalty program
Keurig Dr Pepper launches Pepper Perks loyalty program; Old Navy shifts to inclusive sizing in all stores and online; Why winning brands like Taco Bell still look to agencies for help on culture View
8/18/2021
15 : 24
Aug. 18 - Pepsi urges breakup with Coke Zero Sugar | Consumers split on Subway's Rapinoe backlash
45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds; MLB taps former Marriott exec as CMO to bolster digital efforts; Why winning brands like Taco Bell still look to agencies
8/17/2021
15 : 4
Aug. 17 - General Mills serves up nostalgia for Monster Mash launch | Wingstop shakes up marketing structure
Wingstop shakes up marketing structure as it eyes 100% digital transactions; Dentsu returns to growth as refitting customer experiences remains big opportunity; Jif bridges rap's different styles
8/16/2021
15 : 4
Aug. 16 - Jif looks to bridge rap's generational divide | Ben's Original's first campaign since rebrand
Ben's Original spotlights diverse families in first campaign since rebrand; Bacardi's first NFT auction supports premium expansion, Black-owned bars; Campaign Trail: Dropbox injects humanity
8/14/2021
18 : 4
Weekender: Subway's CMO on why the brand's transformation is just beginning
Signup | Forward Marketing Dive Weekender Aug. 14, 2021 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register
8/13/2021
15 : 10
Aug. 11 - Miller Lite shows J Balvin's downtime | Will NBCU's Olympics woes impact ad deals?
WSJ: NBCUniversal's Olympics issues could impact future ad deals; Subway's CMO on why the brand's transformation is just beginning; YouTube debuts one of its biggest marketing efforts yet
8/13/2021
15 : 8
Aug. 12 - Pop-Tarts teams with Gen Z brand for back-to-school | Subway's CMO on brand transformation
Subway's CMO on why the brand's transformation is just beginning; Taco Bell taps Cashmere as first culture agency of record; Local media agencies poised to be key part of accelerating digital