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6/22/2021
15 : 14

June 22 - Dunkin' finds US CMO after two-year search | Coke to double spending on minority-owned media

Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives; How Sweetgreen's in-house agency helps deliver healthy messages; Magna partners with Black-owned airport
6/21/2021
15 : 14

June 21 - Axe targets vaccine-hesitant Gen Zers | L'Oréal taps Pinterest creators across portfolio

L'Oréal taps Pinterest creators in expanded push into content marketing; Ikea centers on sustainability with conversational Pandora ad; Noom's new CMO eyes app growth beyond weight loss;
6/19/2021
14 : 14

Weekender: Campaign Trail: Estée Lauder reimagines love with audio-first stories

Signup | Forward Marketing Dive Weekender June​ 19,​ 2021 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Best practices for successful CTV advertising
6/18/2021
15 : 4

June 18 - E.l.f. releases NFTs with carbon offsets | Will Victoria's Secret's progressive revamp pay off?

Victoria's Secret is (finally) trying to get women's attention; Campaign Trail: Estée Lauder reimagines love with audio-first stories; Popeyes launches its first loyalty program; How Yum Brands
6/17/2021
15 : 14

June 17 - Inside Yum Brands' marketing framework | Degree reminds consumers to wear deodorant

Degree reminds consumers to wear deodorant as pre-pandemic activities resume; Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes; Reebok releases first glimpse at
6/16/2021
15 : 14

June 16 - NFL names Diageo first spirits sponsor | Wendy's expands 'Rick and Morty' collab

Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors; Coors Light encourages drinkers to 'chill' with offbeat koozies; General Mills, Mars, Target among
6/15/2021
15 : 14

June 15 - Unilever expands Unstereotype initiative | Jack in the Box taps Jason Derulo for virtual restaurant

Jack in the Box duets with Jason Derulo on virtual restaurant brand; Volkswagen targets Pinterest auto shoppers with virtual test drive; Facebook ad chief Carolyn Everson exits after decade as liaison
6/14/2021
15 : 14

June 14 - Chipotle builds on Olympics hype with new TV ad | Hennessy's NBA spots boost minority businesses

Hennessy debuts first NBA spots to support minority small business owners; Google tightens Android policies, shrinking already-limited mobile ad tracking; Glossier promotes Ali Weiss to chief marketing
6/12/2021
16 : 4

Weekender: Martin Sorrell on how S4 Capital is disrupting the legacy agency model

Signup | Forward Marketing Dive Weekender June​ 12,​ 2021 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Reimagine your commerce strategy Learn how today's leading
6/11/2021
14 : 54

June 11 - Netflix enters e-commerce fray | How Gatorade courts student athletes

Gatorade courts student athletes with Hudl video series; Instacart announces $1M ad initiative to boost Black-owned brands; Apple doubles down on privacy, further complicating tracking and targeting;
6/10/2021
14 : 54

June 10 - Billie rewrites fairy tales for Pride | Apple doubles down on privacy

Apple doubles down on privacy, further complicating tracking and targeting; Midol urges women to stop apologizing for their periods with awareness push; The business of normalizing taboo topics;
6/9/2021
14 : 54

June 9 - Burger King trolls Chick-fil-A for Pride | Anheuser-Busch launches vaccine trackers

Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery; Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'; Trump's TikTok ban order
6/7/2021
15 : 14

June 7 - Pantene partners with Allyson Felix | Heinz, Burger King reward driving at the speed of ketchup

Heinz, Burger King reward Waze users driving at the speed of ketchup; Michelob Ultra celebrates return to live sports with sweepstakes; Campaign Trail: Oscar Mayer's off-kilter ads accentuate
6/5/2021
16 : 14

Weekender: Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat

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6/4/2021
14 : 54

June 4 - Coors Banquet nods to 'Smokey and the Bandit' | Oscar Mayer's off-kilter meat ads

Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat; Kate Spade tests TikTok with cheery summer campaign; Snap prioritizes creators with AR-equipped smart glasses View
6/3/2021
15 : 34

June 3 - McDonald's doubles down on DEI for Pride | Oreo's extraterrestrial peace offering

Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report; Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups; Cole Haan hires chief
6/2/2021
15 : 34

June 2 - Miller Lite, New Balance dish out beer koozie | Disney+, Wendy's test Twitter Fleets ads

Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format; Mars Wrigley joins reality competition show for aspiring influencers; Location-based ads can rebound
6/1/2021
15 : 14

June 1 - Gap details marketing-driven sales boost | What's next for location-based ads?

Location-based ads can rebound despite Apple's privacy changes; H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling; Looking for sales growth in a post-pandemic
5/29/2021
16 : 4

Weekender: Pepsi says it's better with burgers in shot across Coke's bow

Signup | Forward Marketing Dive Weekender May​ 29,​ 2021 | A roundup of this week's most read stories AppsFlyer BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top
5/28/2021
15 : 14

May 28 - Heineken fights drunken driving with Waze ads | Google expands data-driven Ads toolbox

Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation; ANA: 89% of marketers put higher premium on supplier diversity; AR's role in shopping poised to swell in next 5