May 28 - Heineken fights drunken driving with Waze ads | Google expands data-driven Ads toolbox
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Chris Kelly
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Older messages
May 27 - REI launches content studio | Sweetgreen rebrands around sustainability
Thursday, May 27, 2021
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'; Celeb-backed agencies are ready for their close-ups; Vizzy hard seltzer recruits drag queen Priyanka to
May 26 - Pepsi takes on Coke for burger throne | McDonald’s pushes BTS collab with in-app content
Wednesday, May 26, 2021
McDonald's hypes BTS menu collab with in-app content, merch drop; Celeb-backed agencies are ready for their close-ups; Study: 71% of consumers tire of empty promises, spurring 'age of cynicism
May 25 - Coke, Pepsi address reopening differently | Diageo launches DEI business
Tuesday, May 25, 2021
Diageo launches DEI initiative to boost Black community in spirits industry; Omnicom data unit taps InfoSum tech to expand clean room capabilities; Afterpay leverages e-commerce success and Rebel
May 24 - Stella launches Twitch chess challenge | TikTok expands reach with SiriusXM deal
Monday, May 24, 2021
TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker; Car brands embrace buzzy mobile media to reach millennial cord-cutters; Campaign Trail: Merrell expands definition of hiking
May 21 - How HP leans on TikTok's brand safety tools | Merrell ads expand definition of hiking
Friday, May 21, 2021
Campaign Trail: Merrell expands definition of hiking in spots for new crossover shoe; Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel; McDonald's plans to more than double
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