Weekender: Campaign Trail: Estée Lauder reimagines love with audio-first stories

 
 

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June​ 19,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 


 
 

 
 

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June 18 - E.l.f. releases NFTs with carbon offsets | Will Victoria's Secret's progressive revamp pay off?

Friday, June 18, 2021

Victoria's Secret is (finally) trying to get women's attention; Campaign Trail: Estée Lauder reimagines love with audio-first stories; Popeyes launches its first loyalty program; How Yum Brands

June 17 - Inside Yum Brands' marketing framework | Degree reminds consumers to wear deodorant

Thursday, June 17, 2021

Degree reminds consumers to wear deodorant as pre-pandemic activities resume; Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes; Reebok releases first glimpse at

June 16 - NFL names Diageo first spirits sponsor | Wendy's expands 'Rick and Morty' collab

Wednesday, June 16, 2021

Wendy's expands 'Rick and Morty' collab with pop-up diner, custom Coke flavors; Coors Light encourages drinkers to 'chill' with offbeat koozies; General Mills, Mars, Target among

June 15 - Unilever expands Unstereotype initiative | Jack in the Box taps Jason Derulo for virtual restaurant

Tuesday, June 15, 2021

Jack in the Box duets with Jason Derulo on virtual restaurant brand; Volkswagen targets Pinterest auto shoppers with virtual test drive; Facebook ad chief Carolyn Everson exits after decade as liaison

June 14 - Chipotle builds on Olympics hype with new TV ad | Hennessy's NBA spots boost minority businesses

Monday, June 14, 2021

Hennessy debuts first NBA spots to support minority small business owners; Google tightens Android policies, shrinking already-limited mobile ad tracking; Glossier promotes Ali Weiss to chief marketing

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