Best newsletters and posts about Media Buying Briefing tag
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7/25/2022 10:14:28 AM
Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model
Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it? July 25, 2022
1/9/2023 11:04:32 AM
‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market
To be clear, this ecosystem already exists for most of the publisher's inventory — the part sold via direct deals with advertisers. This latest move just extends it to the programmatic part too.