‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market

'There's a lot of blind buying': Schibsted makes its first-party IDs widely available in the open market

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them -- its own first-party IDs.

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