Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model
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A national data privacy bill is gaining traction, but not everyone is yet on board
Friday, July 22, 2022
The US House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared
How to build a top-tier email newsletter experience
Tuesday, July 19, 2022
Best practices for an industry-leading email newsletter
WTF is MER?
Tuesday, July 19, 2022
As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. July 19, 2022 As marketers adapt to new data
Using reader attention to drive more revenue
Monday, July 18, 2022
With third-party cookies disappearing from marketers' toolkits, publishers need more than a targeting replacement, they need a deep understanding of their audience, especially to attract
What if... Google parts ways with its ad stack?
Monday, July 18, 2022
Regulatory scrutiny could spur the creation of a $100 billion-plus zeppelin in the ad tech sector. July 18, 2022 What if...Google parts ways with its ad stack? The Justice Department is likely to
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