Crypto enthusiasts want publishers to move into Web3 with DAOs, but it's not yet a successful business model

Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it?
July 25, 2022

Digiday is launching a special project called Token to Play, which includes 10 stories exploring the challenges and opportunities associated with NFTs in media, marketing and gaming & esports. This 10-part series will cover everything from WTF is Web3 to the economics of virtual real estate to how DAOs can support publishers. Read all the coverage here.

Additional coverage:

  • Joe Anthony sees Hero Media, a new media company he founded earlier this June, as one that's akin to Condé Nast or Vice. With a growing portfolio of brands, the company isn't there yet, of course, but one day. Read more about his strategy.
  • Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data. Read about this and more in this week's Media Buying Briefing.
  • A recent study found that advertisers are spending roughly a tenth of their budgets on click bait sites.
  • Smaller and mid-sized esports orgs are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships.
  • Since unveiling its official advertising partnership with Microsoft, set to launch under a new lower-cost subscription tier early next year, Netflix has announced another virtual fan event: Tudum, set for Sept. 24. More in this week's edition of the Digiday DealBook.
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Decentralized autonomous organizations are considered by some to be the new business model, but how is the DAO model being applied to the media industry — and more importantly, should it?

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The plan is for Hero Media to help better monetize content with revenue-sharing mechanisms, ads and subscription services.

Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists.

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howdy!
Mini-holding company Meet the People invested in a Swiss loyalty rewards gatherer using blockchain tech to access vital consumer purchase habits data.

Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers.

howdy!
Selling real estate in the metaverse is the next digital frontier being pitched to brands, but all that glimmers isn’t necessarily gold.

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With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns.

howdy!
A recent study found that advertisers are spending roughly a tenth of their budgets on click bait sites.

howdy!
Smaller and mid-sized esports orgs are now in the sights of management firm Dulcedo, which has acquired gaming and esports startup C4G Agency in a bid to capture their business, viewing them as a more cost-effective avenue into the world of esports brand partnerships.

The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode.
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