Best newsletters and posts about ad spend control tag
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11/29/2022 4:34:29 PM
Nov. 29 - TikTok Launches Updated ‘Marketing Partners’ Platform to Help Connect Brands with Promotional Assistance
Elon Musk Picks a Fight with Apple Over App Store Policies and Reduction in Twitter Ad Spend; The State of Search Engine Optimization in 2022: Stats and Trends You Need to Know [Infographic]; Twitter
11/29/2022 11:14:33 AM
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is