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7/28/2022 10:14:28 AM
'I highly doubt this is the last deadline': Why Google's daunting balancing act leaves the cookie's fate open-ended
Google confirms (another) delay of its planned cookie-cull, this time until 2024. July 28, 2022 Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its
11/29/2022 11:14:33 AM
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is