Twitter Takeover Takes | Housing Market Predictions | Entrepreneurial CMOs 2022

Plus: How TikTok Live Became Popular With Men Leering At Teens

Good morning.

Twitter’s new ownership has sparked a myriad of reactions—including concerns about free speech policies, high-profile users departing the social media platform, and even a dip in Tesla shares. We’re also covering experts' predictions about the U.S. housing market and unveiling the inaugural Forbes Entrepreneurial CMO list. Finally, we look at what TikTok is (or is not) doing about predatory behavior in its Live feature. 

In The News Today

Russian energy giant Gazprom halted gas supplies to Poland and Bulgaria because they didn’t post payment in rubles, as the Kremlin retaliates against Western sanctions imposed over its invasion of Ukraine.

SpaceX successfully launched four astronauts towards the International Space Station. The crew includes NASA’s Jessica Watkins, the first Black woman to participate in a long-term space mission.

Top Take-Aways

Henrik Fisker, CEO of electric vehicle maker Fisker Inc., announced his departure from Twitter over concerns about how the social media platform will operate under ownership by Tesla billionaire Elon Musk, a longtime rival and self-styled “free speech absolutist.”

Tesla shareholders seemed unhappy with the Twitter deal, with shares of the electric vehicle maker falling nearly 12% Tuesday, erasing nearly $130 billion from the company’s market capitalization—and $29 billion from its CEO’s fortune—in less than a day.

The housing market has taken off this year as home prices continue to surge amid high inflation and ongoing supply chain issues, but some experts say prices could soon level out as mortgage rates rise and demand drops.

Higher education institutions offering several amenities have more appeal compared to cheaper options with fewer perks, according to a survey of 786 U.S. high school seniors highlighting what matters to prospective freshmen despite concerns about student debt.

Bowing to unionization pressure, Delta Air Lines said yesterday it will start paying flight attendants during boarding—and not when the airplane's cabin doors close, as it’s current practice, becoming the first U.S. carrier to do so.

The inaugural Forbes Entrepreneurial CMO list recognizes 50 marketing chiefs—selected based on qualitative analysis and consideration from marketing industry leaders and Forbes editors—whose entrepreneurial spirit and actions are helping transform not only their brands but marketing, commerce and culture itself.

Today's Must Read

In Case You Missed It

In 2019, Kevin McCarthy defended then-President Donald Trump’s continued ownership of his hotels, saying they were just competing on the free market like other chains. The House Minority Leader’s campaign spending, however, tells a different story.

Tips You Can Trust

It can still be hard to negotiate salary or a pay rise even amid high inflation, a labor shortage and increased pay transparency. These eight steps will guide you to ask for more pay, and what to do if the response is no.

As the new world of work offers different models, think carefully about what environment will suit you best when looking for a new job. Here are some of the pros and cons of the major work policies businesses are currently offering—remote, hybrid and in-office.

Today's Must Watch

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