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28 April, 2022

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Why You Should Be Using Responsive Email Templates

I remember thinking “How the hell am I going to do that?!” the first time I was asked to make a responsive email.

And now every email and template I make is responsive.

These days you never know where your email is going to be opened and what kind of screen size it’s going to be viewed on. Making sure your templates are responsive helps your subscribers have the best viewing experience—no matter where they open.

With our recent blog post, it’s easier than ever to see why you should make the switch.

The best way to build a responsive email template? Follow Ms. Frizzle’s advice: Take chances! Make mistakes! Get messy! Get started with these sample responsive templates.

Carin Slater(she/her)
Email Marketing Specialist & Mess Maker Extraordinaire

Quick question:
How important is “the fold” to email marketers?

Very important
Not really important

Scroll to the bottom for the answer.

I get to glimpse inside Jaina’s brain every day (her email game is strong, as is her GIF game). Now you can get a peek with her tips for growing your email program.
I’m itching to start playing around with AMP for emails to create interactive email experiences with live, most up-to-date information. Find out why you should be too.
Did you see? Did you see? We got BIMI up and running for our emails! Here’s how to set it up for yours.

Things to read on your next brain break

I thought cleaning an email list was some kind of voodoo, but Elsbeth Russell breaks it down into 5 easy steps (and the Simpsons GIFs are ).
Fun fact: It’s officially a hard G, so says Jason Rodriguez’s Email Marketing Glossary, the newest awesome resource for #EmailGeeks.
What do 50 Dyson Doks have to do with email? Find out at the Humans of Email podcast with Nout Boctor-Smith.
I’m just gonna leave this here for any new email geek parents out there who need a laugh: This Family Group Text Is Now a Subscription Service (h/t to Dan Oshinsky’s Not A Newsletter).

A true email hero

@pompeii79 on Twitter: Agency dude: There's no possible way to get rid of this white line in Outlook 2016DPI. Me, 2 minutes later: GIF from Ted Lasso, Ted passing his beer to Coach Beard saying Hold my beer.

Ope, excuse me, Imma just sneak in here…

Carin here, hanging out outside of Chicago excited for UNSPAM to start. I can’t wait to see some #EmailGeeks in person! (Actually I'm probably at UNSPAM right now. Thank goodness we can schedule emails, right?)

Speaking of awesome things you can do with your ESP, we’re curious: Have you started to shift away from opens, to other more reliable metrics?

The answer is B, not really according to 53% of our LinkedIn poll participants. But, as is the case for most things in email, it all
depends.

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Responsive email templates, why AMP for email matters, and more

Why You Should Be Using Responsive Email Templates

Things to read on your next brain break

A true email hero

Ope, excuse me, Imma just sneak in here…

Older messages

Must-track email metrics, magical dynamic emails, an email brief template, and more

Email metrics you should be tracking, emojis in subject lines (👍 or 👎?), and more

Email design trends, the power of personalization, and more

Get started with Bih-mee, data to improve your emails, and more

A data nerd’s ultimate toolkit, tips for better subject line testing, and more

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