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21 Apr‍il, 2022

Guide

Email Analytics Survival Guide

Once upon a time, I only needed to think about my email opens, click-throughs, and unsubscribe rates to understand how successful the campaign was.

Things are a little different today!

I’m stitching together data points from our ESP, Google Analytics, reporting dashboards, and Litmus’ Email Analytics to get a full understanding of just how well our email program contributes to the bottom line. Anyone else in the same boat?

There’s a whole new world of metrics email marketers can leverage to get better insights into email performance. Download our Email Analytics Survival Guide and explore meaningful email metrics you may be missing out on.

Jaina Mistry
Senior Email Marketing Manager, Litmus

Pop quiz:
Re-enagement programs can help churn rate. What percentage of marketers currently send re-engagement emails?

12%
41%
64%

Scroll to the bottom for the answer.

Fun fact: I ran a Litmus Live workshop all about email workflow. The key to a solid email workflow? A great email brief. Here's a template we created to help you shape up your flow.
There’s something magical about contextually relevant and up-to-date emails. You know, the ones that are powered by live dynamic email content.
Do you know what else is magical? Email deliverability. Take a peek behind the deliverability curtains.

Inside my email brain

I may be one of email’s loudest Agile marketing cheerleaders. And I won’t stop. The latest State of Agile Marketing report is out and worth a read!
An inspiring read as a fellow woman in tech on not self-limiting your ambitions.
Doubling down on zero party data yet? In our privacy-concerned world, it’s time to start focusing on it.
Super practical tips from Yahoo and AOL’s postmaster on what to do if you need to send a large email send. (Bookmarked for later!)

I, too, am a fan of the plain-text style email

@pompeii79 on twitter: The best plain text email I've seen in a loooong whit

Hello, hello! Jaina here coming at you from well below the fold.

Living and breathing email marketing for over 15 years. I lead the email team here at Litmus!

Important question: Does the email fold exist or are you team scrold? Inquiring minds need to know!

The answer is B! 41% of email marketers send re-engagement emails. Learn how to reduce churn and reach those inactive subscribers before they lose interest.

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Email Analytics Survival Guide latest email resources best email content meaningful email metrics

Must-track email metrics, magical dynamic emails, an email brief template, and more

Email Analytics Survival Guide

Inside my email brain

I, too, am a fan of the plain-text style email

Hello, hello! Jaina here coming at you from well below the fold.

Key phrases

Older messages

Email metrics you should be tracking, emojis in subject lines (👍 or 👎?), and more

Email design trends, the power of personalization, and more

Get started with Bih-mee, data to improve your emails, and more

A data nerd’s ultimate toolkit, tips for better subject line testing, and more

Tips for better call-to-actions, how to be your team’s champion, and more

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