May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech

May 3, 2022 | Today's news and insights for marketing leaders

Note from the editor

Marketing Dive is excited to bring you the first in a four-part series of deep dives into how brand rivalries have shaped marketing and where they're headed next.

Having a worthy rival has repeatedly pushed companies to innovate and enshrine themselves in the marketing pantheon while also providing a deeper significance around identity for those preferring, for example, Coke over Pepsi or Nike over Adidas.

With legacy marketers displaying newfound strength following the upheaval of the past few years, fresh turf wars are emerging as brands vie for their spot on frontiers like the metaverse and creator economy. What's less clear is if the usual tit-for-tat will resonate in a society increasingly scarred by division.

First in the series is a look into the long-running Coke vs. Pepsi rivalry and how its roots echo into the modern day. For the next several weeks, we'll highlight other iconic brand rivalries, so be sure to check back on Tuesdays and read them all.

Peter Adams
Reporter, Marketing Dive
Twitter | Email

From Our Library

View all resources

What We're Reading

Suggest a story we should read

Upcoming Events

05

MAY

Webinar

Avoid Customer Disappointment: Getting Omnichannel Retail Right

Presented by inriver

05

MAY

Webinar

Key Reasons Your Retail Media Strategy Should Include Video

Presented by InMobi

Dive Into a Topic

Mobile

Video

Ad Tech

Share Marketing Dive: Daily Dive with others and get rewarded.

You've referred 0 readers.

To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d

More Than A Newsletter

About Marketing Dive

Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more.

Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries.

Sign up for the newsletter

This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550, Washington, DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to you. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech

Daily Dive

Note from the editor

From Our Library

What We're Reading

Upcoming Events

Dive Into a Topic

Share Marketing Dive: Daily Dive with others and get rewarded.

More Than A Newsletter

Related Publications

Connect With Us

Editorial

Advertising

About Marketing Dive

Older messages

May 2 - H&M taps Pete Davidson to reach more men | Sweetgreen shoots for three-pointer with Devin Booker

Weekender: What Elon Musk's Twitter takeover means for advertisers

April 29 - Burger King seeks cultural relevancy with OKRP | Amazon misses ad sales forecast

April 28 - McDonald's boosts Latino film talent | Meta's metaverse bets gain traction

April 27 - KFC shows off new creative direction | YouTube drags down Google

You Might Also Like

'Hard Now Equals Easy Later'

Taking the private out of PE

India's EVMs have a trust problem

Easy way to define culture of the company

Going... Going... Almost Gone

MatterGen's Breakthroughs: How AI Shapes the Future of Materials Science

The best weekend of the year

The Verge Trolls Google...Again!

LUC #50 [Special Edition]: The Most Popular Issues of the LUC Newsletter

Binance Converts Bitcoin Fund to USDC