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May​ 7,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading

Friday, May 6, 2022

Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%

May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias

Thursday, May 5, 2022

Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How

May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself

Wednesday, May 4, 2022

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it

May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech

Tuesday, May 3, 2022

Amazon looks to lure brands with new streaming tech integrations; GroupM reorganizes agencies to create digital powerhouses; Benefit Cosmetics reinforces gaming link with 9-tournament series View

May 2 - H&M taps Pete Davidson to reach more men | Sweetgreen shoots for three-pointer with Devin Booker

Monday, May 2, 2022

Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot; Panera partners with T-Pain and Ntwrk to promote chicken sandwich; TikTok deepens AR investment with Camera IQ

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