Weekender: Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world
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May 6 - Malibu's hyperreal, neon-drenched world | Metaverse understanding is still loading
Friday, May 6, 2022
Metaverse goes mainstream, but most consumers still don't understand it; Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; TikTok's new premium ad unit aligns brands with top 4%
May 5 - TikTok’s new premium ad unit | Heineken hacks search results to correct gender bias
Thursday, May 5, 2022
Heineken raises a glass to female soccer fans in new campaign; WPP partners with Epic Games to boost metaverse offering; Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand; How
May 4 - Taco Bell seeks to solve global problems with Lil Nas X | Michelob Ultra pits John McEnroe against himself
Wednesday, May 4, 2022
Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match; Snapchat partners with Cameo to streamline brand-creator ad deals; How Coke and Pepsi's rivalry shaped marketing — and where it
May 3 - How Coke and Pepsi's rivalry shaped marketing | Amazon lures brands with new streaming tech
Tuesday, May 3, 2022
Amazon looks to lure brands with new streaming tech integrations; GroupM reorganizes agencies to create digital powerhouses; Benefit Cosmetics reinforces gaming link with 9-tournament series View
May 2 - H&M taps Pete Davidson to reach more men | Sweetgreen shoots for three-pointer with Devin Booker
Monday, May 2, 2022
Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot; Panera partners with T-Pain and Ntwrk to promote chicken sandwich; TikTok deepens AR investment with Camera IQ
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