Exploding Topics - ET: May 10th 2022

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Weighted Eye Mask

Weighted eye masks are a cross between sleep masks and weighted blankets.

Like all eye masks, a primary function is to block out light.

But weighted masks also offer the potential to help with stress relief. Like weighted blankets, this relies on the action of deep pressure stimulation.

While there has been very limited research into weighted eye masks specifically, one study using blankets found that 63% of users reported reduced anxiety.

Anecdotal evidence also suggests that weighted masks can help with headaches and migraines.

What's next:
Weighted eye masks are part of the sleep optimization products meta trend.

28% of people worldwide suffer from insomnia.

And the “sleep economy” is worth an estimated $488B. That’s forecast to rise to $585B by 2024.

Sleep gummies are an extremely fast-growing product category in this space (searches are up 1820% over the last 5 years).

Other topics in the meta trend showing strong growth include sleep coaches, valerian root and Neorhythm (a headband that emits electro-magnetic pulses).

Topic #2

Leadership Coach

Searches for “leadership coaches” are up 76% over the last two years.

In the US, working professionals spend $166B on leadership development each year.

And a recent survey of industry professionals found that leadership coaching is the most prominent trend within the field of executive coaching.

89% of both internal and external coaches cited “leadership development programs with additional coaching” as a likely or highly likely trend through the end of this year.

What's next:
Leadership coaches are part of the business coaching meta trend.

There are an estimated 50K+ professional executive coaches worldwide.

And one study found that executive coaching produces a 788% ROI.

Startups riding this wave include ThePowerMBA, BetterU and SkiIIUp.

Topic #3

Biddr

Biddr is an online auction platform for numismatic (hard currency) items.

What makes Biddr unique is that, besides organizing online auctions, they also aggregate information about auctions happening on other platforms.

Specifically, the platform aggregates data from over 50 different auction houses.

What's next:
Biddr is part of the Specialty Online Auction meta trend.

We’re seeing a growing number of startups launching platforms focused on auctioning off niche items, like pokemon collectibles and decorative art.

Examples of trending online platforms offering auctions on specialty items include Hibid, Proxibid and Heritage Auctions.

Topic #4

Tretinoin

Tretinoin is a Vitamin A derivative most commonly applied as a gel or cream.

Its antioxidant capabilities are partly why tretinoin is used to treat acne and sun-damaged skin.

A popular tretinoin-based acne treatment gel generates an estimated $20K/day on Amazon.

What's next:
Tretinoin is part of the Antioxidant Skincare meta trend.

The anti-aging ingredient market is estimated to be $1.14B in 2020. By 2027, this market will reach $1.5B (CAGR of 7.5%).

And antioxidant ingredients account for the largest share of the market (around 34%).

Whereas the cosmetic antioxidants market is projected to reach $158M by 2025 (5.9% CAGR).

Notably, growth in North America will be driven largely by the rising demand for cosmetic and grooming products for men.

Topic #5

Viral DTC Product
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Topic #6

Blockchain Tech Taking Off
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Topic #7

Brand New Supplement Category
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Topic #8

Rapidly Expanding Food Startup
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Topic #9

Exponential AI SaaS Tool
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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

PS: Did someone forward this to you? You can hop on the newsletter right here.

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Exploding Topics - ET: May 10th 2022

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