3-2-1: Reddit, Retention, Copywriting Tips

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Hey — It's Harry.

Apologies for the delay. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry water. Preparing my copywriting course.

Enjoy this week's newsletter. My favourite yet, I think.

Estimated read time: 1 minute & 59 seconds.

Before we begin... Thank you to this week's sponsor...

• Trends is the single best group for entrepreneurs. Simple.

• I've been a member for a few years. It's actually good.

• Give it a try with their 7 day $1 trial

Three short examples

1/ Don't complicate marketing

“Do something. If it works, do more of it. If it doesn't, do something else.” — Franklin D. Roosevelt

2/ I love this DTC retention strategy

Weekly raffle. Ship tickets with order. Group text the winner.

• Easy way to grow your SMS marketing list

• Incentivises weekly orders

• So old school it's cool.

All for the cost of a few free goodies.

3/ Seven ways to build your “founder brand”

Two Copywriting Tips

1/ “A small admission gains a large acceptance”— Bill Bernbach

2/ A great line is a good line made shorter

* * *

Over the last three years I've made 100s of tips like these. So I've made a new Twitter account dedicated to them.

Just Copywriting Tips - One tip every weekday. Nothing else.

There's a bonus tip waiting.

One Favourite Tweet

h/t Dave Trott

* * *

Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.

See you in less than two weeks — Harry

P.S. Mind rating today's email — Delightful / Decent / Dull

P.P.S. — Song of the week

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3-2-1: Reddit, Retention, Copywriting Tips

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