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Competitive Research + Safeguarding Business Hours
            
Moz Top 10
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"70% of US adults have digital eye strain, but you can keep learning SEO from a huge list of podcasts to rest your eyes! Then, dig into the news about Moz's Competitive Research Suite launch, Google's SEO certification, and proactive protection of your GBP hours."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Refresh your roster of SEO teachers and learn new things with help from this treasure trove of podcasts.
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New Competitive Research Suite: Actionable Data to Drive Real Results


Moz debuts the Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap.

The Hidden Side of CX: Mining Unstructured Data


The majority of consumer feedback is informal, but you can learn to capture insights from it, regardless of structure.

Why SEO is a Great Investment, Not Just a Cost


Under Armour SEO, Holly Miller Anderson, offers strong points in this excellent piece on the value of optimization.

Analysis of Google’s March 2022 Product Reviews Update (PRU) – Findings and Observations from the Affiliate Front Lines


A summary of the latest peaks and troughs on the rollercoaster ride that Google has been delivering for affiliate marketers.

Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Course


Can good teachers lack total transparency? The industry will find out, now that Google has reversed course to offer SEO certification.

Moz Back In Google Search After Fraudulent DMCA Takedown


Barry Schwartz recaps the bogus removal of Moz.com from the SERPs. While we're all good now, Google's lack of safeguards against fraud should raise red flags for all brands.
8

Protect the Hours of Operation on Your GBP from Unwanted Google Edits


Google will be updating hours on millions of listings, and their methodology for sourcing this info is a bit iffy. Take steps this week to keep your own hours fresh.
9

Google Adds Guidelines for Delivery-Only Food Businesses


Google updates guidelines to include virtual food brands, loosening up the concept of what it means to be "local".

10

Neighborly Recommendations Drive Local Business on Nextdoor


72% of Nextdoor users are being influenced by business recommendations. This big number is doubtless underpinned by the authenticity of profiles on this particular platform.

 

MozCon | An epic lineup of speakers

 

 

Moz

 

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Older messages

Title Tag + URL Pitfalls to Avoid

Wednesday, April 27, 2022

Not rendering correctly? View this email as a web page here. Pro Snippet "SEO wisdom often lies in knowing what not to do, and in this edition of the Moz Top 10, both John Mueller and Dr. Peter J.

GA4 Strategy + New Website SEO

Wednesday, March 30, 2022

Pro Snippet "You may not welcome the required switch to GA4, but you can definitely manage it with an organized strategy. Meanwhile, take the time this week to read an editorial by a tech writer

2 Ways for SEOs to Support Ukraine

Wednesday, March 16, 2022

Pro Snippet "With our friends, family members, and colleagues in Ukraine suffering loss of lives, homes, and security, the SEO industry is finding small ways to lend a hand. Consider attending a

Google Ad Auctions and Call Tracking

Wednesday, February 23, 2022

Pro Snippet "How do your ads get ranked, and how do you track calls from ads in local packs? Let's learn today. Meanwhile, discover how Google Top Stories could be affecting your bottom line.

Top Tech Strategies + Transactional Predictions

Wednesday, February 9, 2022

Pro Snippet "Barry Schwartz wonders why no one is talking about a possible Google update, Claire Carlile is adding UTMs everywhere, and Crystal Carter and Lily Ray are predicting the technical and

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