Moz Top - 2 Ways for SEOs to Support Ukraine

            
Moz Top 10
Pro Snippet

"With our friends, family members, and colleagues in Ukraine suffering loss of lives, homes, and security, the SEO industry is finding small ways to lend a hand. Consider attending a fundraiser or helping a peer find employment this month. Together, we can work for peace."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Every penny from this virtual event, featuring speakers including Aleyda Soils, Crystal Carter, and Luke Carthy, will go to the International Red Cross in Ukraine.
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Platforms That Have Suspended Ads in Russia


Search engines and social media platforms are suspending or limiting ad sales in Russia in response to the war.

Spreadsheet: Ukrainian Tech Workers Seeking Jobs


Does your team have a position or gig opening up? Consider hiring one of the Ukrainian digital specialists on this curated list.

New SEO Competitive Analysis Certification: Build a Strategy to Take On the Competition


Meanwhile, improve your ability to find and contribute to the work you want to do most with this new SEO training course.

Google's Danielle Marshak On How Google Understands Videos


Discover how Google can use audio, visual, and textual content to extract meaning from video, which is such a big component of the future of search.

Commercial vs. Functional vs. Emotional: A Case Study on Page Title SEO Testing


Functional titles are the interesting winners of one SEO's good test across multiple product pages.

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-Funnel Marketing


Big brand Heinz Kraft has shifted its media outreach to 70% digital and is embracing the outlook of "meeting customers where they are."

8

QRG Clues to How Google Evaluates Local Business Reputation


What does Google tell its raters about how to evaluate your local business' reputation? Miriam Ellis offers a QRG-based strategy for gaining new renown.

9

Vicinity Update & GBP Name Spam: What Was the Real Impact?


Analysis confirms that GBP titles containing legitimate or spammy keywords have been demoted in rankings, as have longer titles. See key stats from this important update.

10

Why Are My Google Posts Getting Rejected?


Could a blocked user, forbidden elements, or a technical failure be at the root of your posts not posting? Learn to diagnose common causes with Joy Hawkins.

 

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Google Ad Auctions and Call Tracking

Wednesday, February 23, 2022

Pro Snippet "How do your ads get ranked, and how do you track calls from ads in local packs? Let's learn today. Meanwhile, discover how Google Top Stories could be affecting your bottom line.

Top Tech Strategies + Transactional Predictions

Wednesday, February 9, 2022

Pro Snippet "Barry Schwartz wonders why no one is talking about a possible Google update, Claire Carlile is adding UTMs everywhere, and Crystal Carter and Lily Ray are predicting the technical and

A New Feature, Robots Tag, and Ranking Checklist ✅

Wednesday, January 26, 2022

Pro Snippet "Come check out the debut of Moz's new Performance Metrics! Next, see content through a creative lens, both in the API documentation process and as a major PR driver. Meanwhile,

Organic + Local SEO Tips to Start 2022 Right ✨

Friday, January 14, 2022

Pro Snippet "Take a bold approach to the SEO year ahead with expert advice from Moz, review the Google updates that set last year's tone, and start building a better-informed agency. You can

Keyword Clusters, Lawfirm Leads + A Big Map Packs 📍

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Pro Snippet "Three cheers for tenacious SEOs who are learning and experimenting as much as ever in changed circumstances; don't miss this edition's tutorial on SERPs telling us so much

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