Top Tech Strategies + Transactional Predictions

            
Moz Top 10
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"Barry Schwartz wonders why no one is talking about a possible Google update, Claire Carlile is adding UTMs everywhere, and Crystal Carter and Lily Ray are predicting the technical and shopping SEO futures. Learn from the best to be your brightest, with the Moz Top 10!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Don't miss this first look at the next step up from Moz's popular Beginner's Guide to SEO.
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Google Kills off FloC, Replaces It With Topics


Google's FLoCs were panned as a power grab, thinly-disguised as consumer-centric privacy tech. Effort number two bears some similarity to Google Discover.

The Top Tech SEO Strategies for 2022 and Beyond


See opportunities for your tech SEO with Crystal Carter's walkthrough of multimedia, security, borderless international SEO, and more.

How Google’s Ecommerce Landscape is Evolving + Predictions for 2022


An engrossing breakdown on the past and possible future of the transactional web from Lily Ray.

How Marketers Can Best Optimize Their Google Shopping Ads


Get your titles, images, and required attributes polished up for maximum conversions with this SMX presentation recap.

10 Big Ways Infographics Benefit Your Content Strategy


Think infographics are old hat? These stats from marketers and B2B brands say otherwise.

Some Google Algorithm Tracking Tools Are Reporting An Update But Results Are Mixed


Barry Schwartz sees signs of Google activity, but the industry is unusually quiet about it.

8

Local Economics Through the Lens of Elected Officials and Organizers


Vending to SMBs? Ally with their three-part cause to create an economic landscape that defends and supports them.

9

FTC's Review Guidelines Part I: Business Marketers


These new, official guidelines are a must-read for every local search marketer shaping clients' review strategies.

10

Google Business Profile UTM Tagging for Multi-Location Businesses


Deepen your data on how customers are interacting with multi-location GBPs with this excellent tutorial from Claire Carlile.

 

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A New Feature, Robots Tag, and Ranking Checklist ✅

Wednesday, January 26, 2022

Pro Snippet "Come check out the debut of Moz's new Performance Metrics! Next, see content through a creative lens, both in the API documentation process and as a major PR driver. Meanwhile,

Organic + Local SEO Tips to Start 2022 Right ✨

Friday, January 14, 2022

Pro Snippet "Take a bold approach to the SEO year ahead with expert advice from Moz, review the Google updates that set last year's tone, and start building a better-informed agency. You can

Keyword Clusters, Lawfirm Leads + A Big Map Packs 📍

Wednesday, December 15, 2021

Pro Snippet "Three cheers for tenacious SEOs who are learning and experimenting as much as ever in changed circumstances; don't miss this edition's tutorial on SERPs telling us so much

How We Shopped + Google Core Update Takeaways 

Wednesday, December 1, 2021

Pro Snippet "Season's Greetings to our community! We're seeing a banner year for Small Business Saturday, with record spending — including increased online spending, while Black Friday

Google Updates Ahead + GMB Becomes GBP 

Wednesday, November 10, 2021

Pro Snippet "It's a Google-y month! A spam update now + Page Experience coming soon. Meanwhile, local SEOs call Google out for relaunching GMB as GBP with SMB scare tactics, and publishers

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