💸 Losing Money in Crypto? Here's How to Make Money in this Market

Nano Thought

It's a blood bath in the markets this week. Stocks and crypto both getting hammered.

Of course I invest in stocks, ETFs, and crypto, but I'm always preaching that you shouldn't rely on investments for your main source of income. Markets go up and down, so you have to know there will be months when you lose money in the markets.

My advice: Control your own destiny by building or buying a business that produces cash flow.

James Camp 🛠,🛠 @JamesonCamp If you're freaking out about crypto and stocks today and don't take this as a sign that you need to buy or build your own business ASAP I don't know what to tell you May 9th 2022 12 Retweets 196 Likes

You might make or lose a fortune in crypto, but you have no control over how the markets will do. The surest way to build wealth is to first own a business that produces profit. Keep building the business to increase your income, and as you get wealthy, you can diversify into stocks, real estate, and crypto.

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Apparently most of you think the market will get worse before it gets better. If that's the case, then it's a great time to get busy building a business while everyone else is worried about the market.

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This Week’s Nano Flip Opportunity

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Today's Nano Flip Opportunity is a listing on Flippa: It's an air purifier and ionizer affiliate site that generates $616 in monthly profit.

Using a 40x monthly multiple, let's say this site is worth $24,640.

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​Link to Listing​

If you bought it, how would you improve the site, increase profits, and flip it for 2x-3x what you paid? Here's what I'd do:

The first change I'd make is switching from Adsense to Ezoic for display ads. In my experience, this can double ad revenue. The seller agrees with me. Here's what the listing says:

"If you are better at Adsense than me, or have Adthrive, Mediavine, Ezoic, etc, then I’d imagine there’d be significantly more to be made from ads on the site."

I'd also add a new stream of revenue: Sell sponsored blog posts for $50. I think it would be fairly easy to sell 2 of those a month to advertisers looking to build backlinks, and you could scale that stream of revenue as you build up a book of advertisers.

Here's my list of improvements I'd make:

• Build backlinks
• Build content for new low hanging fruit keywords
• Switch to Ezoic​
• Drop ship products
• Carry inventory & sell direct to customers
• Sell sponsored blog posts

Here's what I'd expect revenue to look like a few months after buying the site:

• $100/mo in sponsored posts
• $750 in Amazon sales monthly (currently the site does about $500/mo from Amazon)
• $250 in Ezoic ads (currently the site does about $125 a month)

New monthly revenue = $1,100

Using that same 40x multiple, the site would theoretically be worth $44,000.

That's nearly a 2x on your initial investment, not factoring in the profit you'd be collecting each month.

Let's say that you take 6 months to implement these changes and ramp up revenue. You'd collect $5,196 over those 6 months, and you'd also be sitting on an asset worth $44,000.

That's a $49,196 return on a $24,640 investment, or $24,556 in profit (a 102% return!)

As always, do your own research! This is a hypothetical scenario.

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Nano Tips

I've written about how email newsletters are among the best ways to increase the value of your website. If you can convert just 2% of your website visitors to a newsletter, you build a recurring revenue stream worth somewhere around $0.25 to $1 per month per subscriber.

It may not be a lot at first, but once you have thousands of readers signed up for your email list, you can drastically increase your revenue.

This week on Builders Build, we chatted about how to build a business around email newsletters with Jack Raines, a rising star in the content & newsletter businesses.

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​Listen here​

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Before I go, wanted to leave you with one more helpful piece of content. This Twitter thread is a helpful guide to identifying low competition keywords. Give it a read.

Tejas Rane ⚡ @tejas3732 The thread you were waiting for: How to pick low competition keywords by just looking at the Google SERP (with a very affordable SEO tool) [Important for affiliate and niche sites] Bookmark and Retweet 🤝 Let's go. May 8th 2022 94 Retweets 389 Likes

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Thanks for reading! I'll hit your inbox next week with another breakdown of a website flip.

Thanks from the Nano Flips team

(James)

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P.S.

Check out 2 newsletters from my best friends Oren and Colin

Free Smoke - A Cannabis Business newsletter by Colin Landforce: https://freesmoke.xyz/​

Product People - Learn the art of build CPG brands with Oren Schauble: https://go.orenjohn.com/cpg/​

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All investment strategies and investments involve risk of loss. Nothing contained in this newsletter should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit.

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