The Tilt - Hot for Teaching

Thinking of launching a virtual course? Here’s what you need to know.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

MAY 17, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In this issue:


full tilt

How To Start an Online Course Empire

The most profitable monetization channel for creators?

Online courses and workshops, according to The Tilt’s inaugural content entrepreneur benchmark research.

Creators who are already growing their own audiences and marketing channels are the perfect people to meet that astronomical demand for online courses. According to Closing the Gap: 2022 Online Learning Trends from Thinkific, a whopping 62% of online students were taking courses from creators with fewer than 10K social media followers in 2021.

But how does a creator get started teaching an online course? We checked in with creators and online course experts to get some secrets.

“Any time is the right time, in my opinion, especially if you have a topic that you’re passionate about and want to explore further,” says Jimmy Huynh, marketing training programs manager for Kajabi, an online learning platform.

For Christina Rozema, founder of New Wellness Perspective, the time came after she wrote an ebook to help friends and colleagues live healthier. She was listening to a podcast by Jill and Josh Stanton, who also run the Wealthy Course Creator. She realized the online course medium would be an effective way to spread her message too.

Monique Melton of Shine Bright School had been doing business and brand development coaching from home. A few years in, she thought more about the importance of Black liberation and antiracism. In 2018, Monique launched her first classes on the topic and has taught thousands since.

“You’ve got to convince yourself that you should do it,” Monique says. “Because, a lot of times, when you're trying something new that you've never done before … that fear of failure can just rip you up and stall you in your process.”

How do you decide what to teach? Monique, who advises others on building online courses, says you should ask: “What are some of the most popular questions that people ask me?”

“Start with something that, if you lost your notes, you could still do it,” she says, “because then it’s going to feel like, ‘I got this. I know what I’m talking about. I can do this.’ And then you build on it. You add to it, and you go from there.”

What kind of marketing is required? According to Thinkific’s Close the Gap report, social media traffic is, by far, the top way for course creators to attract students. Some 58% of respondents say that’s a preferred method.

Christina relies on word of mouth and Facebook ads. Most of Monique’s audience comes from Instagram. To boost her visibility, she takes advantage of every feature on the platform — from stories to lives, posts to carousels. And, she says, her direct-message strategy is “award-winning.”

Sometimes potential students need a little extra push before they commit. “You have to tell people what you have,” Monique says. “If you don’t tell them, they won’t know. And then, you have to sometimes help them see how it will help them. They don’t always make that connection.”

– Sarah Lindenfeld Hall

Learn more about what type of audience you need and a few caveats to adding online courses to your business.


New Free Course From The Tilt:

Join Joe Pulizzi as he outlines the seven steps to build an audience and begin generating revenue. Learn how to find your sweet spot and content tilt. Explore the different revenue options and which may work well for you as a content entrepreneur.

This course includes Joe’s lesson, worksheets, explainer videos, and other resources – all curated into one FREE mini course.

Register today for free!


content entrepreneur spotlight

https://www.thetilt.com/content-entrepreneur/kat-kamalani-changes-tilt

Entrepreneur: Dave Evangelisti

Biz: Test-Guide

Tilt: Free practice tests and prep-course reviews

Primary Channel: Website (7M to 20M page views per month)

Other Channels: Twitter (178), YouTube (1.4K)

Time to First Dollar: 2 months

Rev Streams: Affiliate sales, advertising, product sales

Our Favorite Actionable Advice:

  • Work on one thing at a time: Dave is a master at prioritization. He focuses on content first, then traffic, then revenue.
  • Create adjacent content: Test-Guide published content about the dates for the ACT because they knew the audience searching for the dates also might want to prepare for the ACT (their content product).
  • Don’t fall for “easy” ranking tips: Dave learned the hard way that sketchy backlink practices can be penalized by Google long after you stop them.

– Kimmy Gustafson

Read Dave and Test-Guide’s story.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.


quick talk

Caught on … Hackernoon

“Social media platforms have shifted from supporting creator individuality to commoditizing creators … to maintain their grasp on user attention … This dynamic undermines creator success and independence.” – Li Jin


things to know

Money
  • Multimillionaire tip: A creator who’s sold $5M in books online says if they were starting in 2022, they would start with a newsletter, not a website. (The Middle Finger Project)
    Tilt Take: Newsletters are based on a relationship between the subscriber and you. A website is a static marketing tool.
  • Lift together: When viewers saw a brand on TikTok before a TV show, TikTok found a 6% lift in aiding brand recall. If it was before a streaming show, the lift was 8%. (Social Media Today)
    Tilt Take: The power of integrated viewing platforms cannot be underestimated.
Audiences
  • Scrolling and scrolling and scrolling: Forecasters think US TikTok users will spend more time on the platform than YouTube users will spend on YouTube. TikTok has already surpassed Facebook and Instagram in user time. (eMarketer)
    Tilt Take: Every creator should pay attention to TikTok (even if you figure out it’s not the right place for you and your content business).
  • Ask for the address: Jones Road Beauty directs its TikTok viewers to a Find My Shade quiz. To get the results, quiz takers must share their email address. (Marketing Examined)
    Tilt Take: It’s an OK technique that works. But make sure to disclose to your audience BEFORE they start the quiz. They won’t feel tricked, and the email addresses shared will be even more valuable.
Tech and Tools
  • Don’t get comfortable: YouTube wants viewers to watch the ads. So, it doesn’t use the same language or format for the “skip this ad” feature. Among their varied phrasing: “Video will play after ad,” “Skip this ad in (number) seconds,” “Ad will end in (number) seconds.” In some cases, you’ll just see the countdown number. (Prototypr.io)
    Tilt Take: Don’t expect your audience to pay attention to standardized language that you repeat in every newsletter, video, podcast, etc. Mix it up if you want them to consume it.
  • Space cards: When a Twitter Spaces host opens a room, Twitter automatically sends a Space card so other users can send tweets directly from that Space. The thread will include a new chat button next to the reactions. (9 To 5 Mac)
    Tilt Take: Making the user experience better is almost always a good thing.
And Finally
  • Power of audience: TikToker Becca Moore had her phone and credit cards stolen at an influencer event at Coachella. Her Uber driver took eight hours that day to help her navigate all she needed to do in response to the crime. After learning his family’s story, she created a GoFundMe goal of $1K. It’s now raised over $230K for the family. (ENews)
    Tilt Take: How are you using the power of your audience to amplify good in the world?
  • YouTube broke it: Crypto content site Bankless found its YouTube account had terminated without warning, notification, or justification. It had 150K subscribers and 10K hours of content. (Bankless on Twitter)
    Tilt Take: Though the channel is back up now, it’s a HUGE warning to Bankless and every other creator that building on rented land isn’t good business. Always have a backup plan for your subscribers and content.


the business of content


the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Sarah Lindenfeld Hall, Kimmy Gustafson, and Don Borger.


Older messages

Adulting Tips

Friday, May 13, 2022

Don't forget to focus on your personal finances when running a content business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How To Know When To Outsource and How To Find Freelancers

Tuesday, May 10, 2022

Ready to hire some help? Here's some help to help you do that. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hat Dance

Friday, May 6, 2022

Your content is doomed if you don't know which hat you're wearing when creating it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How To Help Students Complete Your Online Courses

Tuesday, May 3, 2022

Only 15% of students complete online courses. How can yours be among that elite group? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Stop! Collaborate and Listen

Friday, April 29, 2022

Want to grow your audience? Collaborate with your “enemy.” ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Long Game 111: Wearables — From Data to Insights, Finding the Right Life Partner, Movement Marketing, Men Don'…

Monday, June 27, 2022

✋ Don't Surround Yourself With Smarter People, Philosophy not Science, Work From Home, China, Skyscrapers, Visualize Value, and Much More! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You can save $700 on the $1mil Email List Course right now!

Monday, June 27, 2022

​ ​ Hey future million-dollar newsletter crew! So, here's the deal. Just about anybody who has been through our "How to Turn Your Email List into $1mil" online course has said that

Tuna Fish.

Monday, June 27, 2022

This is hands down the most bizarre story I've ever heard in my life. LET'S CALL IN THE HEAVIES. In Antibes –– a gorgeous coastal town that sits along the French Riviera like a stubborn old

I love SEO but this topic is also a game-changer

Monday, June 27, 2022

I'm taking a hard detour from SEO today Reader. And bringing up another crucial topic every blogger, niche site builder, and affiliate marketer should be thinking about if they truly care about the

Now I Know: TK

Monday, June 27, 2022

TK View this email in your browser · Missed one? Visit the Archives I'm back from my vacation and have a new Now I Know story to share! Hope you enjoy it. -- Dan The Silver Miners That Left Behind

How Tesla ships software

Monday, June 27, 2022

Good morning! Just a few links this week, everybody back to work! Trevor The 2-hour Cocktail Party (book) My friend Nick Gray wrote a fantastic book about how to organize a 2-hour cocktail party. This

Z's 3-in-3 • Proof that placebos work (and not because of ignorance) • Here's a better order to eat your food • The power of belief

Monday, June 27, 2022

I might need to rethink and make adjustments to my fruit-first approach... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gatekeeping Sheets

Monday, June 27, 2022

Gatekeeping is bad for society but it might be good for your sheets. You might want to restrict access to certain cells based on the fact that other cells are blank. Creating order of filling out cells

Anger

Sunday, June 26, 2022

Who are these people? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Issue of Stories

Sunday, June 26, 2022

The Tale of Tales What is the story of the three little pigs? The tale of Luke Skywalker? Holden Caulfield? If you walk into a movie without knowing what it is or who's in it, and the first scene