Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Hi there 👋

We’re all probably all too familiar with what burnout means. Burnout is a state of emotional, mental, and often physical exhaustion brought on by prolonged and repeated stress. For social media managers, the constant pressure to be always online can make burnout more challenging to avoid. This week, we dive into strategies for preventing burnout and include practical advice from our very own social media manager. If you work in social media, I hope you can spend some time resting soon. 💜

Also on the blog this week, we share lessons from launching a new product at an 11-year-old company, plus highlight a small business owner who believes that employees — not customers — should come first.

I hope you have a lovely start to the week, and we’ll see you next Monday!

Warmly,

Hailley & the Buffer team

P.S.: We're hiring a Growth Product Manager. 👀

👇 The latest from the blog

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. In this post, Tamilore speaks to Buffer’s very own Social Media Manager, Mitra, and shares how you can avoid burnout as you grow your social media management career.

How to Go Live on TikTok

Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. In this article, we’ll explain how you can set up your TikTok Live and start connecting with your audience in a new way.

What We’ve Learned Launching a New Product as an 11-Year-Old Company

Phill, our Senior Product Marketing Manager, shares the lessons we’ve learned about releasing a new product as an 11-year-old company. Seventy-five percent of product launches fail according to HBR, but you can weigh the odds in your favor by learning from experience.

Read the guide

Why I Believe Employees, Not Customers, Should Come First

Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.

Read the guide

Thanks for reading! 😊

What do you want to read from us next? Reach out on Twitter, we’d love to hear from you!

Unsubscribe | Update my mail settings

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA

Key phrases

social media management career Senior Product Marketing Manager Own Social Media Manager social media managers Growth Product Manager small business owner Typical business advice

Older messages

Should You Be Using AI for Content Creation?

Monday, May 16, 2022

The latest tips, strategies, advice, and stories from the Buffer blog. ‌ ‌ ‌ Image Hi there 👋 What if you outsourced all of the writing you were doing... to a computer? Would it come off as inauthentic

How I Run 3 Small Businesses Without Compromising My Life

Monday, May 9, 2022

The latest tips, strategies, advice, and stories from the Buffer blog. ‌ ‌ ‌ Image Hi there, happy Monday! As you start out the week, what are the areas where you spend a lot of time doing something?

Instagram Stories ideas from 12 brands 👀

Monday, May 2, 2022

The latest tips, strategies, advice, and stories from the Buffer blog. ‌ ‌ ‌ Image Hi there, Hailley here 👋 Last week was Sophie's final newsletter as she transitions to new and exciting things at

What I've learned from working in social media for 2 years 🚀

Monday, April 25, 2022

Thanks for reading my weekly newsletter for the past two years! ‌ ‌ ‌ Image Hey – it's Sophie! 👋 Hope you had a great weekend. I read, surfed, and wrote this newsletter. I started writing the

Why newsletters aren't going anywhere 📮

Monday, April 18, 2022

Plus, tips on how to easily start your own newsletter. ‌ ‌ ‌ Image Hey there 👋 You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a

Founder Weekly - Issue 615

Wednesday, December 6, 2023

View this email in your browser Founder Weekly Welcome to issue 615 of Founder Weekly. Let's get straight to the links this week. General The AI Spectrum for Founders An article about the use of

Google unveils Gemini

Wednesday, December 6, 2023

CEO Sundar Pichai and DeepMind's Demis Hassabis talk to Platformer about the promise — and product roadmap — of their answer to GPT-4 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📸 Snapchat+

Wednesday, December 6, 2023

How to write compelling headline copy (for paywalls)? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Amanda Natividad — Mastering Content Creation and Audience Engagement — The Bootstrapped Founder 274

Wednesday, December 6, 2023

Amanda Natividad (@amandanat) is an expert in marketing and writing. You'll see. It's obvious. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

It’s WARCin’ Time 💪

Wednesday, December 6, 2023

Don't ask why I thought that would be a good subject line ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ It's WARCin' Time 💪 Don

Cash Fat Amazon Checks 💰

Wednesday, December 6, 2023

Find A Product in 2024 Hi The next product category you should consider selling on Amazon in 2024 is…(drumroll)....home decor! Ok, stay with me… At first, I was SHOCKED to read that the home decor

The Spotify layoff letter, a new AI model from Alibaba, and a Boston VC firm abruptly shuts down

Wednesday, December 6, 2023

View in browser Top News Hello! According to an SEC filing, xAI, Elon Musk's artificial intelligence startup, has raised $135 million of a planned $1 billion round from four unnamed investors. How

The startups spinning out new startups 🏭

Wednesday, December 6, 2023

Mistral's reportedly nearing a $2bn valuation, Partech raises growth fund and Sifted wants to hear from fundraising founders View in browser Sponsor Card - Flagship AMPLY (1) It's a big week