3-2-1: Cold email examples, Veed's SEO, Copywriting tips

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Hey — It's Harry.

I'm closing my laptop, walking to Ken's Chicken, eating some chicken, and going to bed. Enjoy my best effort.

Estimated read time: 2 minutes & 13 seconds.

Before we begin... Thank you to this week's sponsor...

• Rows built the first spreadsheet for marketers.

• I was skeptical. But it's so much better than Google Sheets.

• Oh, and it's free. No idea how.

Two short examples

1/ My favourite cold email pattern

Personalise. Pain point. Pitch.

2/ Veed, Mira and Canva's strategy in one line

Make stuff people search for

It's clever because it simultaneously validates demand (people are searching) and distribution (you reach them via organic search).

The result is hundreds of tools and templates in cute little subfolders.

1/ Veed.io/tools - $1.1M/mo traffic. 150 tools.

2/ Miro.com/templates - $240k/mo traffic. 311 templates.

3/ Canva.com/templates - $491k/mo traffic. 1000+ templates.

How does this work practically?

Well, you start by making a list of everything customers might search for. Then you're looking for a combination of high traffic value and low keyword difficulty and cost.

That's the most valuable thing to make.

Thanks to the one and only Sabba, Veed's CEO, for sharing.

Three Copywriting Tips

1/ Write with conviction

• Don't say “a” say “the”

• Don't say “help” say “how”

• Don't say “alternative” say “replaces”

2/ What it is. What it does. How it makes you feel.

3/ The line that created demand for diamonds

“We are so busy measuring public opinion that we forget we can mold it.”— Bill Bernbach

One Favourite Tweet

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See you in two weeks — Harry

P.S. Mind rating today's email — Superb / Solid / Subpar

P.P.S. — Song of the week

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