🦄 Alts.co: Alternative investment discovery and analysis

We’ve spent the past two years dissecting unicorns-to-be for this newsletter. Part of that has to do with simultaneously treating startups as both an asset and a story. We always want to understand how a startup has (or plans to) create value, and we love telling stories of how great ideas have come to fruition. The work Stefan and Wyatt are doing is—in more ways than one—executing a very similar mission, projected to a completely new world of investing. Alts isn’t the first company out there detailing alternative investing, but it’s certainly one of the most comprehensive. A simple look through its website lists 34 categories of investment recommendations, ranging from cars, wine, domains, and comic books, just to name a few. While Alts has traditionally been comprised of its newsletter and blog articles, the company has been expanding beyond just that. The recent launch of its ALTS 1 fund allows people to invest in recommended alternative assets rather than having to directly buy into the many different markets Alts covers. In addition, future plans exist for an Amazon-like two-sided marketplace intended to allow both investors to easily buy and sell shares in different alternative investments with insights directly built into the site.

• Inside Alts, an Email Community Dedicated to the Fascinating World of Alternative Assets [Money]
• Podcast: The Best Alternative Assets - Stefan von Imhof of Alts.co on Farmland, Royalties, ADUs, Cards + More [The Louis and Kyle Show]