If WordPress is your CMS, then you have an amazing number of tools (i.e., plugins) to create content. Done right, your content can engage, educate, inspire, and entertain. Granted, it’s not easy, given the oceans of content that are “out there.” How do you stand out? 

With membership websites exploding in popularity, more and more business owners are looking to these revenue-generating platforms as an alternative to hosting their products and services on third-party sites like Amazon or eBay. 

As a business owner or a marketer, one goal that you want to achieve is to drive sales to your business. To achieve that, of course, you need customers. However, in such a competitive and saturated market, how do you entice more customers and convince them to choose and patronize your brand?

If you want to increase traffic to your website, social media platforms offer great opportunities. In fact, recent statistics show that more than 90% of users connect with businesses through social media platforms.