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Consolidation, new entrants and emerging platforms are reshaping the programmatic advertising landscape before our eyes. Privacy regulations, shifting targeting capabilities and transparency challenges continue to lay hurdles in the path of advertiser potential – while new tools and strategies extend it.
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Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Wednesday, January 15, 2025
Walmart's decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space. January 15, 2025
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Tuesday, January 14, 2025
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes. January 14, 2025 PRESENTED BY
Brand and agency survey: Integrating branding and performance
Monday, January 13, 2025
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Special report: The 2025 Notebook
Monday, January 13, 2025
The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. January 13, 2025 PRESENTED BY Special report: The 2025 Notebook The 2025 Notebook
Marketers question TikTok ban refunds ahead of Supreme Court debate
Friday, January 10, 2025
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off. January 10, 2025 Marketers question
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Tuesday, March 18, 2025
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Tuesday, March 18, 2025
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Tuesday, March 18, 2025
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Tuesday, March 18, 2025
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