SaaS SEO is brutally competitive. Everyone is optimizing for the same high-intent keywords, fighting for the same backlinks, and churning out similar content. If you stick to the same playbook as everyone else, you’ll struggle to stand out.

It's time to think differently. Here are some unconventional SEO strategies to give your SaaS business a serious competitive edge.

1. Leveraging "Jobs to Be Done" (JTBD) Keyword Research

Most SaaS companies go after product-focused keywords like "best CRM software" or "email automation tool"—but so does everyone else. Instead, focus on your customers’ problems through JTBD keyword research.

Example: Instead of optimizing for "best project management software," create content around “how to manage multiple client projects efficiently”. These are the searches real users are making before they even realize they need software.

Actions Steps:

✅ Use tools like AlsoAsked, AnswerThePublic, and Google’s "People Also Ask" to find real-world problem-based queries.

✅ Analyze Reddit, Quora, and niche forums where your audience discusses their pain points. Turn their questions into content ideas.

2. Stealing Competitor Traffic with Alternative Pages

Your competitors have traffic, and you want a piece of it. One way to attract users actively looking for their products is to create "[Competitor] Alternative" pages.

Example: If your competitor is Asana, create a page titled “Top 5 Asana Alternatives for Project Management”. Users searching for alternatives are already in the decision phase—prime traffic for conversions.

Actions Steps:

✅ Use Ahrefs or SEMrush to identify your top competitors and find their branded keyword searches (e.g., “[Competitor] alternatives”).

✅ Create comparison pages that highlight your tool’s advantages while fairly comparing alternatives to build trust. Make sure your alternative page is honest and useful.

3. Tapping into Industry Aggregator Sites for SEO Wins

Instead of solely focusing on ranking your site, get your product featured on high-authority SaaS aggregator websites that already rank for your target terms.

Example: Websites like G2, Capterra, and Product Hunt dominate search results for SaaS products. If you're not listed (or not optimizing your presence), you're missing tons of referral traffic.

Actions Steps:

✅ Claim or optimize your G2, Capterra, and Product Hunt profiles with detailed descriptions and case studies. Make sure to include your top keywords.

✅ Proactively ask satisfied users to leave honest reviews—strong ratings improve search ranking on these platforms.

4. Owning the SERP with Content Hubs & Clusters

Most SaaS blogs fail because they produce scattered content without strategic internal linking. Instead, focus on creating topic clusters where one main “pillar page” links to several related articles.

Example: If you’re in marketing automation, create a pillar page on email marketing automation. Then, build out related subtopics like “Email Automation vs. Drip Campaigns”, “How AI is Changing Email Marketing”, “Best Software for Automated Email Workflows”, all linking back to the main pillar.

Actions Steps:

✅ Identify key pillar page topics by analyzing competitors’ top-performing content and clustering related queries.

✅ Ensure all cluster pages link back to the pillar page, reinforcing topic authority and boosting rankings.

The Bottom Line

If you want to dominate SaaS SEO, you can’t keep using the same strategies as your competitors. The real wins come from understanding user intent beyond basic keyword research and creating content that solves real problems in a unique way. Execute these strategies, and watch your rankings—and conversions—climb.

🚀 What’s one SaaS SEO experiment you’ve tried that worked? Hit reply and let me know!

Until next time,
Roberto Robles

P.S. Are you a local business that needs help with SEO? Reply to this email. Let’s chat.

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