Product Habits - What lies ahead for tech in 2022

What Lies Ahead for Tech in 2022

There isn't much certainty in tech right now. We don't know how the economy will perform, what products people will get excited about, and what companies will thrive. I thought this was an interesting set of perspectives on product, marketing, and growth during a time of uncertainty. Whether you're trying to build a playbook for product-led sales or determine whether a new product will succeed, you'll get a lot out of this read.

When the Walls Close In

In the past few months, we've experienced a lot of market volatility. In this climate, it's essential to manage your mindset—especially for the teams that depend on you. This is a thought-provoking podcast episode about how the best founders, leaders, and researchers manage and optimize their psychology. 

A Downturn Is a Perfect Time To Start a Startup

Despite the steep market correction in tech right now, it's actually a great time to start a new company. Seed and pre-seed capital are still abundant, and the opportunity costs aren't as high this year as they were over the past few years. So if you're thinking about starting a company but worried about the timing, reading this may allay your fears. 

The Two Qualities of Resilient Products

Many software teams obsess about how to ship products and updates with close to no bugs. But not enough teams have a strategy for quickly spotting bugs and resolving them rapidly with automation or a simplified process. The most resilient products and platforms can do both. 

Notion's Product Management System

I've seen it happen countless times at rapid-growth companies: The communication between product teams and the rest of the company quickly breaks down. Suddenly, people feel confused, out of the loop, and weighed down by heavy communication loops. These are the systems and processes Notion put in place to keep every team updated on the company's engineering and product work. You can use these templates to help you duplicate a similar process for your team. 

Genuine vs. Toxic Positivity

Toxic positivity is rampant in our culture today, perpetuated by social media. Ironically, it breeds negativity, making people feel alienated and afraid to express themselves authentically. Here's what it looks like on social media, in the workplace, and our personal lives—and how we can move towards more genuine and empathetic positivity instead.

6 Ways To Use Automated Push Notifications

Product and marketing teams have to balance using push notifications too much or not enough. There are ways to integrate them at various stages of the customer engagement process without being overbearing. You can use them to do effective outreach, save time, and helpfully engage your customers. Here's how.

Your Company Doesn't Need To Be Scalable Right Now

Especially in the early stages, worrying about scaling issues can be overwhelming—or, at worst, hold you back. I agree with Contenda Founder Lilly Chen: Focus entirely on your startup's current problem set instead of toiling over "future-proofing" or being enterprise-ready. Her advice is worth heeding.