Now I Know: How to Turn Donuts into Dough?

This is a great stunt but I don't know if I'd try it -- the odds of security not taking kindly to it is pretty high. -- Dan
 

How to Turn Donuts into Dough?

If you want to be a marketing professional you'll need a few different skills. First, you need to be able to identify your audience -- you'll need to know who you want to connect with, and why. Then, you'll have to craft a compelling story, one that resonates with that audience and helps you reach your goals. And finally, you'll need to actually reach that audience; a great story isn't worth much if the people you hope to connect with never hear it.

If you're a job seeker of any type, you probably need similar skills. You definitely need to know who is hiring or likely to hire for the kind of roles you're looking for. You'll want to put together something that tells people who you are -- a resume, for example. But getting your resume to the right person, that's always a trick. If you have a connection, that's great; perhaps as many as 75% of successful job applicants had a personal or professional connection that helped get them through the door. 

Or, you can just bring some doughnuts.

Before 2016, Lukas Yla was living in Lithuania, where he successfully started a career for himself in marketing. But he dreamed of finding employment in the United States, and specifically, in the San Francisco Bay area. That summer, he came to San Francisco with a simple goal: he wanted a job at one of San Francisco's many consumer technology startups. But coming from Lithuania, Yla had an understandable concern: as he told the local ABC News affiliate, "I knew that I might be written off just because I didn't graduate university here, or I don't have work experience in the United States." And to make matters worse, his professional network may have been strong in Lithuania, but it wasn't very much help in the United States. Knowing few people and having no track record in the U.S., Yla decided to get creative instead. 

Yla was looking for a job in marketing, and (in a pre-pandemic world especially) the hiring managers he needed to connect with probably worked in offices. And people in offices like doughnuts. (I don't have a citation for that, but do I really need one?) There was, therefore, a rather easy way to get his resume in front of those hiring managers -- all he needed was some doughnuts.

Okay, it was a bit more than that.

Yla printed himself a t-shirt that implied he was a delivery person, working with an app-based delivery service called Postmates, as seen in the elevator selfie above. He then went to the offices of his job prospects with a box of doughnuts in tow. When he arrived at the target's office, he just claimed to be delivering doughnuts -- he certainly looked the part -- and more often than not, he was permitted to enter the building and find the "customer" who was expecting his or her delivery of tasty treats. Of course, no one had actually ordered any doughnuts, so when Yla arrived, there was some immediate trepidation; as he told the ABC News affiliate, "Most of the time they were shocked, They're like, how did you get into the building?" 

Once the executives got past the obvious flaws in their security, though, they were in a good place -- they had free doughnuts, after all. And these doughnuts came with an explanation, as seen below.

The stunt seemed to work, too. Per Insider, within a few weeks, Yla "delivered more than 40 boxes of doughnuts to companies like Lyft, Uber, Instacart, and [others]" and "landed more than 10 interviews with tech companies and ad agencies" in the area. Even the founder of Postmates took notice, praising the approach on Twitter; Yla replied via that platform and landed himself a coffee conversation as a result. Ultimately, he landed himself a job, too, in marketing at a ride-sharing startup.

And with that, the doughnut deliveries came to an end.


Now I Know is supported by readers like you. Please consider becoming a patron by supporting the project on Patreon. 

Click here to pledge your support. (If you do, in gratitude, you'll have an ad-free Now I Know experience going forward.)

Bonus fact: Most doughnuts come with powdered sugar, glaze, sprinkles, or something dessert-y like that. But in the Portland, Oregon, area, there's a chain called Voodoo Doughnut that pushes the envelope -- they have roughly 100 varieties, including ones covered in Capt'n Crunch cereal and maple-glazed bacon. But what you won't find there are doughnuts with over-the-counter medication layered on them, although that's not for a lack of trying. As Fast Company reports, at one point, Voodoo offered "a Pepto Bismol doughnut–a chalky pink donut that was actually dipped in Pepto and sprinkled with Tums," which "was conceived as a digestif for Voodoo’s late-night drunks." (As the owner told Believer Magazine, "I honestly thought if you had that shot of tequila you shouldn’t have at 2:00 a.m., and then you got sugar, bread, Pepto, and Tums, you’d either feel better or puke your ass off and then feel better because you got it out of your system. So it was a win-win either way.) And to help you sleep it off, Voodoo came up with a NyQuil Glazed donut, too. If you go to their stores today, though, you'll find neither; health authorities told them that adding (legal) drugs to doughnuts is not okay.

From the Archives: Why Do Bakers Have Bigger Dozens?: A story that isn't really about doughnuts, but could be.
Like today's Now I Know? Share it with a friend -- just forward this email along.
And if someone forwarded this to you, consider signing up! Just click here.
Share Share
Tweet Tweet
Forward Forward
Archives · Privacy Policy

Copyright © 2022 Now I Know LLC, All rights reserved.
You opted in, at http://NowIKnow.com via a contest, giveaway, or the like -- or you wouldn't get this email.

Now I Know is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Some images above via Wikipedia.

Now I Know's mailing address is:
Now I Know LLC
P.O. Box 536
Mt. Kisco, NY 10549-9998

Add us to your address book


Want to change how you receive these emails?
You can update your email address or unsubscribe from this list

Email Marketing Powered by Mailchimp

Older messages

Now I Know: Why You Don't Want to Eat Blackbird Pie

Tuesday, May 31, 2022

The nursery rhyme is real? View this email in your browser · Missed one? Visit the Archives Hope you had a good weekend! -- Dan Why You Don't Want to Eat Blackbird Pie Nursery rhymes are, by and

It's the Now I Know Weekender!

Friday, May 27, 2022

A look back at this week's stories and some long reads View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is

Now I Know: When North Dakota (Briefly) Tried to Secede From the United States

Thursday, May 26, 2022

It didn't work. View this email in your browser · Missed one? Visit the Archives It's kind of crazy that the thing this governor did wasn't illegal under state law at the time. I'm

Now I Know: I Guess You Could Say He Was Too Sharp

Wednesday, May 25, 2022

And his defense fell flat View this email in your browser · Missed one? Visit the Archives I hope this story provides some much-needed and appropriate levity after yesterday's horrors. -- Dan I

Now I Know: Until Death Do Us Reunite

Tuesday, May 24, 2022

A really nice story. You should open this email, trust me. View this email in your browser · Missed one? Visit the Archives This is a re-run but it is also one of the stories that has, historically,

🎙️ Find That Pod # 169

Friday, July 1, 2022

6 Great New Podcasts ADVERTISEMENT 6 Great New Podcasts Welcome to the 169th edition of Find That Pod. Welcome, as always new subscribers! To my fellow Canucks, 🇨🇦 Happy Canada Day! 🇨🇦 To my non-

Friday Finds (Cities, Investing, China, The Odyssey)

Friday, July 1, 2022

Read in your browser here. Hi friends, This week, I watched the penultimate cut of my documentary about Porter Robinson. Explicitly, it tells the story of his music career. Implicitly, it's about

Now I Know: The Wild Goose/Rabbit Rabbit Chase

Friday, July 1, 2022

It's the Now I Know Weekender! View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the rest

Google stacking for SEO

Friday, July 1, 2022

Have you heard of Google stacking Reader? This SEO strategy has been around for many years and was made public in many SEO circles by a group called Semantic Mastery. Essentially, Google stacking uses

Influence Weekly #239 - How Retail Workers Can Be Leveraged as Effective Brand Influencers

Friday, July 1, 2022

What's hot at VidCon | Gen Z's new favorite app Influence Weekly #239 July 1st, 2022 Executive Summary What's hot at VidCon Gen Z's new favorite app Emma Chamberlain Returns to Youtube

Wanna buy it?

Friday, July 1, 2022

You might have heard talk about 100 Twitter Templates? Here's a little peak inside! BTW, it was originally called “twitter formats” when I made this preview video. Got more questions? happy to

🎤 S.T.U.P.I.D. Email (Friday July 1st, 2022)

Friday, July 1, 2022

The STUPID Email (Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday July 1st, 2022. Hope you like it :) ​ 🎤 Listen to this email here: ​ ​ Swipe: Back in 1967 if

Big Money

Friday, July 1, 2022

Discover the top channels for creators, the most popular revenue streams, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

An Interstellar Visitor

Friday, July 1, 2022

Science offers the privilege of following evidence, not prejudice. Snipette Snipette An Interstellar Visitor By Avi Loeb – 01 Jul 2022 – View online → Science offers the privilege of following evidence

👵 How to find areas that match a set of demographic variables and produce an infographic

Friday, July 1, 2022

Welcome back to The Monthly with All That Geo by me, Cristina. Each month I bring you a new learning experience on geospatial data visualisation, analysis and storytelling. In this issue: * New