Organic marketing and why it’s important 🍋

Hi there 👋 

We’ve been thinking about organic marketing loads at Buffer recently. We don’t support advertising campaigns within our platform, and that is intentional — because we believe in the power of organic marketing. It has worked for us time and time again, and it’s a big part of our marketing strategy. We believe in sustainable, long-term growth in our business and our marketing efforts.

With some of the creators or businesses we work with, we’ve also seen that they might not have the budget to put money into paid advertising, but they still want to drive growth. So that’s where organic marketing comes in, and that’s what we focused on in one of our most recent pieces.

Other topics that are top of mind for us are the best time to post on TikTok and more about growth, this time from a small business owner who is redefining what growth means entirely after growing too quickly.

Happy reading, and I’ll see you next week.

Warmly, 

Hailley & the Buffer team

P.S.: Some inspiration if you want to update your link in bio. 

👇 The latest from the blog

Organic Marketing and Why It’s Important

Organic marketing is a more subtle approach to marketing that prioritizes natural outreach tactics over promotional content and paid advertising. If you have a TikTok account, send email newsletters, or run a blog – you’re practicing organic marketing. In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.

When’s The Best Time To Post On TikTok?

Creating your TikToks is just one part of posting on the platform. Figuring out when exactly to schedule them takes some research, but this guide provides best practices for finding the perfect time to post your TikToks.

Growing My Business Too Fast Caused Me to Redefine Growth Entirely

When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.

👀 In case you missed it

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. In this post, Tamilore speaks to Buffer’s very own Social Media Manager, Mitra, and shares how you can avoid burnout as you grow your social media management career. 

Thanks for reading! ✨

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