📂 How to trick VCs into tweeting about you

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Enter: NFTs as marketing.

AlexisOhanian.eth 7️⃣7️⃣6️⃣ @alexisohanian The @partyroundco team brilliantly lured a ton of top VCs to tweet about their business thanks to a very limited time NFT drop of their "Helpful VC" portraits. They were very clever about it: 1) they knew we love tweeting about ourselves pic.twitter.com/xUlEzChpLX July 5th 2021 5 Retweets 168 Likes

The team over at Party Round, a fundraising platform for startup founders, cleverly made a CrypoPunk-style NFT collection based on famous venture capitalists.

Then, they notified each VC that they only had a few hours to claim their NFT avatar, creating massive urgency.

The stunt drew a ton of attention on Twitter, both from people reacting to Party Round's public notifications for VCs to claim their NFT, and of the VCs tweeting about the claiming them!

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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