Hey there,

In this week’s edition:

• Sam’s advanced link building course continues in its fourth module.

• Bill shows you how to outline your content fast.

• I share 29 free SEO tools you need.

• Jake shares how to create successful FAQ pages for SEO.

As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.

New on the blog 🎉

Content Outlines: How to Write Better Content Faster

Here’s how to outline your content in five steps:

1. Decide on the goal of your article

2. Pick your target keyword

3. Research your keyword’s search intent and article angle

4. Decide on a USP and title

5. Outline your article with headings and subheadings

Want a template? Click here to make a copy of our content outline template.

The Only 29 Free SEO Tools You Need

Si Quan Ong

Here’s a snippet of the only free SEO tools you need:

1. Ahrefs Webmaster Tools

2. Ahrefs’ Keyword Generator

3. Google Keyword Planner

4. AlsoAsked

5. Keyworddit

6. Google Trends

7. RankMath

8. Hunter

9. Google Search Console

10. Ahrefs’ SEO Toolbar

Check out the article for the rest of the 19 free tools. 

FAQ Pages for SEO (+ Examples & Best Practices)

An FAQ (frequently asked questions) page is a place on a website where common questions related to your niche can be answered.

It often looks a little something like this:

Here are some best practices to consider when creating your own FAQ page:

• Organize your questions into categories

• Avoid jargon

• Use your brand personality/tone of voice/style guide

• Answer questions clearly and concisely

• Keep it updated

• Internal linking

• Format for UX

• Optimize your title tags

• Use FAQ schema

New on YouTube 📺

Advanced Link Building Course by Ahrefs

The advanced link building course continues this week:

• Learn how to start link building campaigns fast in lesson 3.3

• Learn the three link outreach approaches and which one’s the best in lesson 4.1

• Learn how to use the hybrid outreach approach to scale email outreach in lesson 4.2

What we’re reading 🤓

SEO Tool Ahrefs Invests $60M in Building Creator-Friendly Search Engine, ‘Yep’

TechCrunch broke the news about our efforts to create a search engine, Yep. We want to take this opportunity to clarify two things:

• This is not a launch. We’re in very, very, very, very, very early stages. This is just a “progress report” to show we’re serious about this goal. 

• Even though TechCrunch reported that we “invested” $60M into Yep, it is not fully accurate. The investment is not strictly into a search engine. Rather, it’s into the infrastructure that will allow both Yep and Ahrefs to grow and evolve (since both Yep and Ahrefs are intertwined).

Top 100 SEO Mistakes I Identified in My Last 100 SEO Audits

Olga Zarzeczna is a technical SEO who specializes in performing advanced and in-depth SEO audits. She discusses the top 100 SEO mistakes she identified in the last 100 SEO audits she conducted.
 

Till next time ;)
Cheers,