🦄 Whimsical: Unified collaboration workspace

Whimsical is a set of online collaboration tools: Docs, Flowcharts, Wireframes, Mind Maps, and Projects. These five tools, which the company calls “primitives,” essentially combine the use cases of apps like Notion, Google Docs, Figma, and Trello into one organized app.
🦄 Unicorner Startup of the Week: Whimsical
 
 ✍️ Notes From The Editors  
We mentioned in passing that Ethan’s a big productivity nut. It comes as no surprise that a company like Whimsical came across our radar—consolidating collaboration tools into one centralized platform can save teams a ton of time. Let us know what you think!
 
 - Arek and Ethan 🦄
 
 
Unified collaboration workspace
 
 
Whimsical is a set of online collaboration tools: Docs, Flowcharts, Wireframes, Mind Maps, and Projects. These five tools, which the company calls “primitives,” essentially combine the use cases of apps like Notion, Google Docs, Figma, and Trello into one organized app.
 
 
🔗 Check them out: whimsical.com
 
 
💰 Business Model
The company uses a Freemium SaaS model. The Starter tier is free up to 1,000 items per workspace and 10 guests per file or folder. Users have access to unlimited members and real-time collaboration. The Pro tier, $10 per editor per month billed annually, offers unlimited items per workspace, priority support, and unlimited free viewers. The Organization tier, $20 per editor per month billed annually, offers security, flexible payment options, and teams.
 
📈 Traction and Fundraising
  • Raised $30 million Series A from Accel and Basis Set Ventures
  • Used by teams at thousands of organizations including Webflow and Deliveroo
  • 3x revenue growth in the year prior to its raise and acquired a couple million users at companies, according to TechCrunch
 
👫 Founders
  • Kaspars Dancis, CEO: Previously VP Engineering @ FullContact, Co-Founder & CEO @ Cobook SIA, Engineering Manager @ Genesys, CTO @ Conseros Software
  • Steve Schoeffel: Previously Product Designer @ FullContact, Designer @ Viget Labs, English, Visual Arts, Film @ Duke
 
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
 
🔮 Our Analysis
Whimsical’s approach to productivity is making many different types of tools available in one platform, meaning teams no longer have to “context switch” into another tab or sign onto another platform. When it comes to the product, Whimsical has two main selling points: collaboration and speed. It accomplishes collaboration by emphasizing familiar user-friendly features such as live cursors and comments. Its focus on speed is apparent through the many keyboard shortcuts available everywhere and the tight integration between its tools everywhere on the platform. For example, any file can be accessed from within another file by a link with a thumbnail of the page’s contents. Before its Series A, the company was able to reach millions of users bootstrapped and be profitable. With this funding, we project a good future for the company.
 
📚 Further Reading
 
 
If you enjoyed today's article, forward this email to a friend!
If you're just seeing this email now, subscribe here.
 
Made with 💜 by the Unicorner Team 🦄
 
 
🎁 Bonus Content!
Way back at the beginning of 2021, we shared our cover on Tive. At the time, the company had just raised its Series A. Recently, Tive raised its $54 million Series B round. Check out the post here—we look forward to its continued growth.
 
 
Twitter
LinkedIn
 
 
This email was sent to you
You received this email because you signed up with Unicorner.
 
Unsubscribe here 💔
 

Older messages

🦄 thirdweb: Build web3 applications with ease

Monday, June 6, 2022

thirdweb is a platform that allows developers to build web3 applications like NFT collections, marketplaces, and tokens without extensive blockchain development knowledge. Its software development kits

🦄 Alts.co: Alternative investment discovery and analysis

Monday, May 30, 2022

Alts.co is a community-based company built to inform people about alternative investments. Originally started as two separate newsletters from both founders, Alts was created to give its readers

🦄 Subject: Custom educational curriculum for all

Monday, May 23, 2022

Subject (previously known as Emile Learning) is an accredited learning platform seeking to lower the barriers to accessing a quality high school education. It has over 65 courses across core subjects,

🦄 Launch House: Communities for ambitious builders

Monday, May 16, 2022

Launch House is building programs for ambitious people to collaborate and make life-long connections. It offers three month-long programs including Launch House (for founders), Hack House (for

🦄 Climate X: Climate risk data and analytics

Monday, May 9, 2022

Climate X provides next-generation climate data and analytics, quantifying how different climate change pathways could result in physical risks to businesses, such as the probability of risks like

You Might Also Like

🗞 What's New: Here's why you should be watching startup movies

Saturday, January 11, 2025

Also: A false YouTube strike and a PR nightmare ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🚀 Relativity Valuation Plummets

Saturday, January 11, 2025

Plus Ligado Networks bankruptcy, United Airlines accelerated Starlink timeline, Q1 earnings, and more! The latest space investing news and updates. View this email in your browser The Space Scoop Week

⏰ 48 hours left - the #1 reason an ecommerce venture fails

Friday, January 10, 2025

Don't risk your time and money—learn how to find and test winning products. Hi Friend , Less than 48 hours left—so please pay attention. Here's a hard truth: 90% of ecommerce stores fail. Not

Meta just killed its diversity, equity and inclusion program

Friday, January 10, 2025

What employees are saying about the company's embrace of MAGA ideology —and what Meta is telling them not to say Platformer Platformer Meta just killed its diversity, equity and inclusion program

quitters day

Friday, January 10, 2025

Read time: 51 sec. You gave up already, didn't you? I'm not trying to be ad*ck 😆 It's just a fact: today is National Quitter's Day. The day 80% of people give up on their New Year's

🌟 Social Media Trends, AI Tools, and Expert Marketing Tutorials!🚀

Friday, January 10, 2025

Discover the latest on social media trends for 2025, Google's evolving ad campaigns, and YouTube's 3-minute Shorts. Plus, explore AI-driven tools like TopView 2.0 and Fenado AI, alongside must-

We found the best time to post on Instagram

Friday, January 10, 2025

Plus, Creator Camp is back! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

10words: Top picks from this week

Friday, January 10, 2025

Today's projects: CareerCode.it • Lesson Bud • NorthPoll • Webtwizz • FineVoice • Converti • Seller Terminal • HabitStack • Ariglad • OutSkill • edesy.in • Grow My Small Business AI 10words

Issue #134: Building $1K-$10K MRR Micro SaaS Products: RAG-as-a-Service, AI Voice Agent for Appointments, Employee…

Friday, January 10, 2025

Build Profitable SaaS products!! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Expect-AI-tions — The Bootstrapped Founder 369

Friday, January 10, 2025

Expectations around AI tooling are changing, and software founders will be the first to either provide what people want — or perish. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏