Swipe Files - 📂 Challenges as marketing?

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In marketing, you're in the business of getting people to take action.

The enemy is status quo. It's being static. It's staying put. It's complacency.

Challenges are a powerful motivator to create action, which is why they make such great marketing tactics.

Want to get fit? 75 Hard or P90X.

Want to write more? Ship 30 for 30.

Want to meditate? @naval’s 60 mins for 60 days.

Want to start a business? Russell Brunson's "One Funnel Away" challenge.

Want to learn SEO? The Rank & Convert 30 Day SEO Challenge.

Seasonality can also amplify the efficacy of challenges by aligning with new years, holidays, new quarters, or events.

Centered @centered_app For 2022, the choice of super-productivity is yours! 💪 Are you ready?! 🤔 🌊 Start the New Year with our January Flow Challenge & win prizes 🎖 as your productivity skyrockets. 📈 Details, prizes & how to enter...👇🏽 #NewYearNewYou #NewYearChallenge #Matrix #productivity pic.twitter.com/s66ZG1eZgK January 2nd 2022 3 Retweets 7 Likes

What's a challenge you could create to market your SaaS?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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