Swipe Files - 📂 Challenges as marketing?

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In marketing, you're in the business of getting people to take action.

The enemy is status quo. It's being static. It's staying put. It's complacency.

Challenges are a powerful motivator to create action, which is why they make such great marketing tactics.

Want to get fit? 75 Hard or P90X.

Want to write more? Ship 30 for 30.

Want to meditate? @naval’s 60 mins for 60 days.

Want to start a business? Russell Brunson's "One Funnel Away" challenge.

Want to learn SEO? The Rank & Convert 30 Day SEO Challenge.

Seasonality can also amplify the efficacy of challenges by aligning with new years, holidays, new quarters, or events.

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January 2nd 2022
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What's a challenge you could create to market your SaaS?

β€”Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

  1. ​Agorapulse: β€œThe Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. ​Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. ​The Juice: β€œSpotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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