Swipe Files - 📂 Charity-donations-as-marketing

Let me tell you about one of the most creative marketing campaigns I've seen in a long time...

The Juice 🧃 is a free B2B Content Discovery platform, a sponsor of all of 2022, and most importantly, a friend of Swipe Files.

They recently approached me about an idea to make a donation to my favorite charity in exchange for helping them get more signups to their platform. 💡

Instead of paying Google, Facebook, or another big advertising platform to acquire users, why not pay a charity who can put that money to much better work?

Heck yeah! I'll take any excuse to donate to a reputable charity. 💰

One of my favorites is Charity Water, bringing clean and safe water to every person on the planet. They've pioneered a new model where 100% of donations go straight to the cause and all operational costs are funded by a completely separate private fundraising arm.

For every new signup we drive from this newsletter, The Juice will be donating $5 to Charity Water.

When you become a member of The Juice, you can:

  • Curate high-quality content from high-quality brands specific to you, your interests, industry, and your role
  • Follow Swipe Files to see all of our content, search for topics that matter to you, and see what's popular with other Marketing Leaders
  • Search a library of over 100,000+ ungated resources
  • Build a personalized feed and follow your favorite brands, creators, and communities
  • See the Top B2B Marketing Content on a weekly basis

Pretty sweet, right??

All you have to do is create a free account with The Juice here →

Make sure you use that link. That way they can track every signup we drive and donate $5 for each and every one.

There's no reason you shouldn't sign up.

Let's donate a truckload 💰💰💰 to Charity Water!

—Corey

p.s. can you also vote for my startup SwipeWell to win a $5,000 Maker Grant? Every vote helps 🙏 vote here →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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