📂 Avoid these startup marketing mistakes

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When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

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Jason Bradwell 👋 @JasonRBradwell What are some of the most easily avoidable marketing mistakes a start-up can make? May 13th 2021 13 Retweets 112 Likes

Check out these responses:

The truth is that there are thousands of mistakes to avoid.

But these in particular stand out to me as the most common themes:

• Copying competitors
• Not niching down
• Random content
• Copying big companies with 100x budget
• Spreading yourself thin across too many channels

What's your experience been?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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