GrowthHackingIdea - +26% increase in installs (ASO study)

When I asked our community, what's the biggest pain in your business, majority answered - Acquisition. It took me 2 years to collect 800 hacks and extract from them 101 acquisition/promotion hacks. Here's what I got:


Today you can get them instantly on Amazon for just $9.99. OR get them for free by helping 1 new friend to join our invitation-only community of over 27K growth hackers (from companies like Uber, Google, Microsoft, TechStars, etc.):

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They changed just the first 2 images for their app and saw a +26% increase in their app install conversion rates.

Here's specifically what they did:
1. Instead of regular screenshots, they added more lifestyle images - how a human interacts with the app.
2. Added CTA right on the image (screenshot captions)
3. Turned 2 separate images into a big one (panoramic gallery)
4. Added branded elements.

Here's how it looks:


Source: www.storemaven.com


Cheers,
Charlie Patel ;)



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