GrowthHackingIdea - +26% increase in installs (ASO study)

When I asked our community, what's the biggest pain in your business, majority answered - Acquisition. It took me 2 years to collect 800 hacks and extract from them 101 acquisition/promotion hacks. Here's what I got:


Today you can get them instantly on Amazon for just $9.99. OR get them for free by helping 1 new friend to join our invitation-only community of over 27K growth hackers (from companies like Uber, Google, Microsoft, TechStars, etc.):




Today's hack
+26% increase in installs (ASO study)

They changed just the first 2 images for their app and saw a +26% increase in their app install conversion rates.

Here's specifically what they did:
1. Instead of regular screenshots, they added more lifestyle images - how a human interacts with the app.
2. Added CTA right on the image (screenshot captions)
3. Turned 2 separate images into a big one (panoramic gallery)
4. Added branded elements.

Here's how it looks:


Source: www.storemaven.com


Cheers,
Charlie Patel ;)

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Older messages

5x less customers (popular mistake)

Monday, June 20, 2022

When I asked our community, what's the biggest pain in your business, majority answered - Acquisition. It took me 2 years to collect 800 hacks and extract from them 101 acquisition/promotion hacks.

CTR: +49.6% in a minute (easy A/B test)

Sunday, June 19, 2022

Today's hack CTR: +49.6% in a minute (easy A/B test) Optimizely created a webinar and then A/B tested 2 CTAs to convert readers into viewers: CTA #1. Watch Webinar CTA #2. View Presentations &

2.5x more sales without acquiring new users

Saturday, June 18, 2022

Today's hack 2.5x more sales without acquiring new users Golden Gate Wine was a small company with a lack of funds. They desperately needed to increase their profits (who doesn't ;)) without

This page has generated $18 million

Friday, June 17, 2022

Today's hack This page has generated over $18 million I've stumbled upon a page that has generated over $18 million in sales. One page! This page combines entertaining/educational/actionable

From 0 to $8B in a highly competitive niche

Friday, June 17, 2022

Today's hack From 0 to $8B in a highly competitive niche $8 billion in annual revenue 17 years after the launch. This is a story of SalesForce. How did they do it? 1999: 1. Marc Benioff left his

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