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Hi there,

Introducing the inaugural ranking of B2B rising stars — our pick of the top 100 VC-backed European startups we think could hit unicorn status.

The list was compiled using a data-based methodology, considering a number of factors including market potential, competitive landscape and tech innovation. It showcases the businesses we think could someday take the leap from soonicorn to unicorn.

Who made the cut? 

• AI defence apps
• Contract automation tools
• Climate risk insurtech
• Micro-satellite manufacturers
• And many more…

The first annual cohort drops at a time when the red-hot financing landscape is giving way to new uncertainty. In spite of this, we’d like to think this list will be one to reflect on in 2023 to see how our chosen 100 have fared in what’s shaping up to be a bumpy year. 

Alongside the companies highlighted, we look at the key trends shaping B2B startups, the geographies taking the lead and shine a light on the front-running female founders.

Got a (startup) problem? Ask the experts

Running or working at a startup can be really tricky, and it's often difficult to know who to turn to for advice when things go wrong.

That's why we've set up the Dear Sifted series, where founders and startup operators can write to us with their biggest concerns — totally anonymously. We'll then pick a handful to feature, and matchmake the problem with three industry experts.

From not knowing how to deal with pushy investors to struggling to work out the best way to let someone go, whatever your situation, the experts are here to help.

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